MxMIndia

Author: mxmadmin

  • Allowing kids to vote and choose their favourites across multiple categories

    Nick back with Kids’ Choice Awards

    By Our Staff

     

    Nickelodeon channel has rolled out another edition of ‘Nickelodeon Kids’ Choice Awards’. It allows kids to vote and choose their favourites across multiple categories. In addition to the existing categories such as Favourite Youtuber, Favourite Dancer, Favourite Mobile Game, etc. Nickelodeon’s KCA 2021 will witness the introduction of newer relevant categories such as Favourite Environmentalists, Favourite Sibling Jodi and Favourite Fashion Icon.

     

    Speaking on Kids’ Choice Awards 2021, Nina Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, said: “With kids at the heart of everything we do, at Nickelodeon we continue to keep our young dynamic viewers engaged, entertained and motivated through these difficult times with innovations and pioneering initiatives. Nickelodeon has adapted to the new normal to continue to be the most-sought after destination for meaningful entertainment in the kids’ category.”

     

    The awards will happen virtually.

     

  • Highlights intrinsic relationship between a woman and diamonds

    Lowe Lintas creates new TVC for Tanishq

    By Our Staff

     

    Tanishq, the ewellery brand from the Tata group, has rolled out its latest campaign – ‘Heera Ho Tum’. The 45-second TVC conceptualised by Tanishq and Lowe Lintas, highlights the intrinsic relationship between a woman and diamonds.

     

    Speaking about the campaign, Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd., said: “#EveryWomanADiamond’ is a celebration of the extraordinary in a woman’s life. Quintessentially women give themselves very little credit for the real transformational journey they go through in their lives – navigating work, home, motherhood, relationships, dreams & aspirations, the world of expectations, choices & decisions that come with all of these. A moment of pause, a lens of the extraordinary, a tone of self-realisation, & a note of self-appreciation is what this campaign is visioned to convey.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: ”Women today experience great satisfaction from pushing themselves to excel; be it in the workplace, as entrepreneurs, or even as homemakers. In the process, they set a very high bar, and are often oblivious to their own achievements. Our latest campaign, ‘Heera Ho Tum: Every Woman A Diamond’, aims to shine a spotlight on these everyday heroes. While they may feel that they need to do something extraordinary to deserve a diamond, the truth is that all women are diamonds themselves: tough, beautiful and precious.”

     

  • There are just three Amul topicals on Lata Mangeshkar, but in many ways they tell her story

    Remembering Didi via Amul ads

     

     

     

    There are just three Amul topicals on Lata Mangeshkar, but in many ways they tell her story. The first after her live performance in the 1990s, another when she was awarded a doctorate, and the third on her death.

     

     

  • Plays chess to highlight the Muthoot Elephant logo as metaphor for winning

    Amitabh in new Muthoot Finance campaign

    By Our Staff

     

    Muthoot Finance has launched its new marketing campaign. The campaign is anchored by the brand ambassador, Amitabh Bachchan, across three films built around the game of chess to highlight two elephants in its logo.  This win in a game of chess using the Elephant is a metaphor for winning in life by trusting the Muthoot Elephant and availing Muthoot Finance Gold Loans to realise your dreams.

     

    Said Alexander George Muthoot, Joint Managing Director, The Muthoot Group: “Through this clutter-breaking campaign, we present our brand in a distinguished and unique way through the game of chess. Our endeavor is to facilitate people lead a much better quality of life by helping them unlock the true potential of their emotional currency (household gold jewellery) and move ahead in life. Our objective is also to help grow the gold loan category, and being the category leader we consider it as our primary responsibility to lead the way. With +25,000 tons of gold in the form of household jewellery available in India and less than 5% of it being monetised by way of gold loans; the scope for growth is tremendous. I am confident this new communication of ours will pave the way for us to further strengthen our leadership position in the gold loan category.”

     

     

  • We know it's not an easy question to answer, but if it's easy, it's not for our Wizard with Words. He can answer ALL. Ha ha. Let's hear it from Dr Bhaskar Das in the February 8 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Facebook is said to have lost some 500k daily users in the last three months of 2021. Why do you think is this happening? Didn’t read the future?

    Bhaskar DasWe know it’s not an easy question to answer, but if it’s easy, it’s not for our Wizard with Words. He can answer ALL. Ha ha. Let’s hear it from Dr Bhaskar Das in the February 8 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. Facebook is said to have lost some 500k daily users in the last three months of 2021. Or says Meta’s quarterly earnings report which obviously can’t be wrong. Why do you think is this happening? Didn’t read the future?

     

    A. Empirical data seems to suggest that investors are dumping FB parent Meta platforms, after the social networking company disclosed a dip in the quarterly number of daily users from the last quarter of 2021. There can be many possible reasons for it, unless it’s a temporary blip. Afterall it’s FB. They are strong enough to launch a counter-strategy. Meta attributed this decline to competition from other video sharing platforms and other messaging services and to higher mobile data tariff in india.

     

    But there might be other challenges too. FB is trying to increase its subscriber number for quite some time whether through acquisition of Instagram and What’sApp and subsequently through launch of Reels, the short video format. Immersive metaverse would require investment for augmenting users and their engagement. Hence revenue from existing verticals have to continuously grow. It may not be an easy task, especially when there are anti-Trust challenges also. Hence the volatility in stockmarket seems to be a combination of facts that are affecting the sentiment towards the script.

     

  • Anisha Iyer has taken charge of the agency as its new CEO

    OMD India is 15

    By Our Staff

     

    OMD, Omnicom Media Group’s full-service media agency and the world’s largest media network, is marking its 15th year in India this February. Having commenced operations in Mumbai on February 7 2007, the agency boast an impressive roster of clients – Apple, Beiersdorf, Sony, Mercedes Benz, Renault, Wipro, Au Bank, to name a few.

     

    At OMD India meanwhile, Anisha Iyer takes charge of the agency as its new CEO. Speaking on the occasion, Iyer said: “Completing 15 years in the Indian market is a fabulous milestone for OMD. I have for long admired the team’s pioneering efforts and the faith vested in it by our valued stakeholders. Anniversaries are a great time to look back at accomplishments thus far and I am proud to be working alongside a team who are a reflection of some of the industry’s finest talent. At its core, we believe in a fair balance of being people and result-oriented, driven by our DNA of empathy and innovation. And I am confident that we will metamorphose into an agency with not just consistent business growth, laced with digital expertise, but also build on OMD’s current momentum to champion a culture of pride. I congratulate all my peers on this milestone. Here’s to many more, together!”

     

    Added Kartik Sharma, Group CEO, Omnicom Media Group India: “It is a remarkable moment for us as OMD India celebrates this milestone. The agency is a leader in benchmarking deep data-driven solutions and we are proud of the brand of integrated capabilities, adaptability and knowledge it has been bringing to the ecosystem over the past 15 years, thanks to an exceptional team and leadership. As we laud this moment, OMD India is gearing up to create the next wave of transformative experiences for both our clients and our people, and we are excited about building for the future,”

     

  • A short-video news program

    Dailyhunt and RedFM collaborate to launch Vibe Check

    By Our Staff

     

    Dailyhunt, the content aggregation platform, has collaborated with RedFM, to launch ‘Vibe Check’. The new programme will bring RJs like RJ Akriti to the Dailyhunt newsroom to present news in a snackable short-video format. Inclusive Divyangjan Entrepreneur Association (IDEA)—an association that works on livelihood opportunities for differently abled individuals has joined this initiative as an inclusion partner to enable the delivery of content to those with speech and hearing disabilities.

     

    Said Ravanan N, Head of Content, Eterno Infotech:  “We’ve witnessed the power of short-video in its ability to effectively communicate with users within a short span of time. Leveraging this popular format to enable the effective delivery of news, Dailyhunt is excited to be collaborating with RedFM to launch Vibe Check, as we aim at engaging and empowering our users with newsworthy content. As we take on an inclusive approach towards content delivery, we are also glad to have IDEA on board with us as we strive to create content that is more accessible, especially to those with speech and hearing impediments. With RedFM and IDEA, we are set to revolutionize the space of news content as we take on an effective and humane approach.”

     

    Added Nisha Narayanan, COO & Director, Red FM : “We live in a world today that’s driven by technology. From healthcare to education, from entertainment to manufacturing, technology is everywhere. As digital technologies dramatically reshape industry after industry, Red FM yet again enters into one more such Digi-tech. Tech is the future of Content and Innovation. And to build our presence in the space, we are excited to announce our Strategic Alliance with a tech-based conglomerate, with multiple content planforms like Dailyhunt, One India and many other. This is what we call – Hyper digital meets Hyper local. It’s a first-of-its-kind collaboration, with the sole purpose of creating Innovative Content that leads to newer revenue opportunities. One of the flagship initiatives of this collaboration with Dailyhunt is –“Vibe Check”, a short format news bulletin for the speech & hearing impaired. We believe in working in an inclusive way and this is a great start to create content for specially abled people. Many more such market-firsts are soon to follow in the near future.”

     

    Said Mallikarjuna Iytha, Founder and CEO, Inclusive Divyangjan Entrepreneur Association-IDEA: “Inclusive Divyangjan Entrepreneur Association – IDEA is committed to the mission of Making India as Inclusive Capital of the World. Dailyhunt launching this campaign is a milestone towards Inclusive News and Information movement. IDEA is proud to be an Inclusion Partner with Dailyhunt in this mission to make inclusive media platform.”

     

  • A technology and digital-led communications subsidiary

    Rediffusion launches FutureTech

    By Our Staff

     

    Rediffusion has announced the setting up of a technology and digital-led communications subsidiary, Rediffusion FutureTech, which will work in the domain of Metaverse, NFTs, Blockchain, AI, AR, Machine Learning and extend its service repertoire to include conversational AI. Sanjay Sakalley, who was CEO of Diginative and Juniors, will be advisor to FutureTech, and lead the new initiative.

     

    The Rediffusion FutureTech team has also been engaged by the Free Press Journal to help create and market its archival content as NFTs. The NFTs will go on sale nearer to August 15 to celebrate 75 years of Indian Independence.

     

    Said Rajendra Gupta, Chief Growth Officer of Rediffusion: “Rediffusion will be launching its first Metaverse event next week with a client trade show spread over two days. For now we can support about 500 concurrent users on our systems, which means we can easily host about 10,000 visitors everyday at the Metaverse event. A lot of clients are showing interest in hosting events in the Metaverse not just because physical events are difficult to hold for now, but because such events impart a tech-sheen to the host brand, making them more exciting, relevant and aspirational to younger audiences.”

     

    Added Dr. Sandeep Goyal, Managing Director of Rediffusion: “Rediffusion, as an agency, is today in the forefront of technology. We will soon be unveiling a suite of new initiatives in making content for brands cheaper and more visually powerful, through the use of world class technologies. It is time for the consumer, content and communication to converge. Which is why we are launching Rediffusion FutureTech which will help clients understand, simplify and apply technology to brands.”

     

  • Revamps with a new vision

    Designaren rebrands to Bokaap Design

    By Our Staff

     

    Designaren, a studio that focuses on branding, packaging and UX/UI design, has announced it has been rebranded to Bokaap Design.

     

    Bokaap Design has partnered with 100s of domestic and international clients like McDonald’s, Radio Mirchi, Jones Lang LaSalle, Brookfield Financial, ICICI Prudential, and Citibank by providing them affordable and holistic design solutions. It helps startups and MSMEs across domains to communicate their purpose through a strategic understanding of the brand, product, and audience which all come together to inspire a simple, functional, and impactful design.

     

    When asked about the brand’s transition, Founder Niraali Parekh said: “At the heart of this revamp is the intent to focus on our core strengths owing to our exposure and versatility and delivering products for bridging business goals while meeting user needs. I have taken time to reflect on my journey through Bokaap for my next phase of growth. Some things about us have changed, and others, like our commitment, integrity, and personalized service will always stay the same.”

     

  • Bags Apna.com, Launch My Career, WinZo, etc

    Mindshare North wins several tech mandates

    By Our Staff

     

    Mindshare, GroupM’s flagship agency, has witnessed a great start to the new year. The North region has seen a number of wins across the new age consumer-internet and data-tech category.

     

    The recent wins Mindshare saw are apna.com – professional network site, Launch My Career – a data-tech driven online career guidance platform and WinZO – social gaming app.

     

    Said Ruchi Mathur, Senior Vice President – Client Leadership – Mindshare North & East India: “Several wins across a sector like consumer-internet and data-tech is a testament to the client’s trust in our work. Brands today are looking for a strategic partner who can co-create communication with smart data and tech to deliver efficient campaigns and brand messaging. Clients are increasingly opting for agencies who have the capability to deliver full- funnel solutions and we are fully capable of delivering on these requirements. We are proud to have won these accounts in these emerging categories and we are confident of delivering the best to the clients.”

     

    Added Parthasarathy Mandayam, CEO – Mindshare South Asia: “These wins contribute to our vision of growth. While Mindshare continues to deliver in the traditional media space, there is increased focus on performance, data, tech, content as well. It is a privilege to see our teams continue to work hard and adapt to these difficult times and an honor to have clients put their trust in us, this is what makes Mindshare. These wins show that the team’s hard work and our strategy is paying off.”

     

  • Will offer integration and implementation services for Resulticks platforms

    Mirum India & Resulticks announce partnership

    By Our Staff

     

    Mirum, a Wunderman Thompson company and a part of the WPP Group, has announced a strategic partnership with Resulticks.

     

    As a part of this collaboration, Mirum and Resulticks will work jointly to enable brands to enrich their customer experience. Mirum will be a solution partner for Resulticks and help the ‘real-time conversation marketing cloud’ platform to implement and integrate their martech stack for customers across industries and geographies.

     

    Commenting on this alliance, Mani Gopalaratnam, CEO and CTO, Resulticks said: “We are happy to partner with Mirum, one of the leading digital and martech solutions agencies. Resulticks is a comprehensive, data-driven, and omnichannel marketing automation platform that supports all digital marketing requirements and gives users the ability to automate their core marketing activities. With the expertise of Mirum India added to the partner arsenal we are confident of delivering best-in-class managed services along with our platforms.”

     

    Added Hareesh Tibrewala, Joint CEO, Mirum India: “At Mirum, we understand the nuances that brands face while implementation and integration of a Martech platform. Resulticks is truly an omnichannel platform that allows marketers to plan, develop, deploy, and manage campaigns across channels like email, mobile, web, and social media while automating real-time & responsive communications. With our experience of over 12 years in ceaselessly delivering implementation projects, we are excited and look forward to our partnership with Resulticks.”

     

     

  • As per the Ministry of I&B’s directive

    BARC to resume individual news channel ratings

    By Our Staff

     

    BARC India, and the industry at large, have welcomeed the Ministry of I&B’s directive to resume the release of data for individual News channels. The data will be released as per the Augmented Data Reporting Standards for News and Special Interest genres.

     

    Notes a communique: “BARC India is currently working towards ensuring the seamless release of individual news channel data and intends to commence release with effect from our reporting Week 10, 2022. As per our reporting cycle, this data will be released to the market on Thursday, 17th March 2022. We have communicated the same to our clients and stakeholders.

     

    “The Augmented Standards entail the reporting of audience estimates for News and Special Interest genre channels on a 4-week rolling average basis, which would be released regularly every week along with the estimates for all other channels. All viewership data will be published on the same YUMI platform that all our subscribers use.

     

    “In the weeks leading up to the resumption of news channels ratings, BARC India will be reaching out to its constituents to sufficiently inform and educate them about the details of the Augmented Data Reporting Standards.

     

    “With the active support of the Technical Committee members, all our stakeholders and industry experts, we believe we have a statistically sound and effective solution which helps augment the robustness of the data and reporting, which we had set out to do. This would be another significant step taken by BARC India to ensure a strong currency for advertisers and media organisations.”