Author: mxmadmin

  • Free Press Journal to enter the world of NFTs

    By Our Staff

     

    As part of the 75th year of Indian independence, The Free Press Journal (FPJ) will launch a special series of NFTs (non-fungible tokens) later this year. The NFTs will be made available on leading NFT marketplaces closer to Independence Day.

     

    The special offering of NFTs will commence with cartoons from FPJ archives, which includes the creations of Shiv Sena founder Bal Thackeray, who worked at FPJ for many years.

     

    Said Abhishek Karnani, Director of FPJ, who is leading the NFT initiative at the publishing group: “There are some really wonderful pieces of creativity which today have historical value for those who have closely followed India’s journey of progress over the past 75 years. Unlike digital copies that are freely available, and can be duplicated ad nauseum, NFTs remain tightly bound to the rules of ownership. They are thus exclusive, even though they may be made available universally. FPJ is committed to many interesting innovations in this domain in the times to come.””

     

    The NFT project of FPJ is being operationalised and taken to market by Rediffusion FutureTech, the digital arm of Rediffusion. “We are delighted to assist FPJ in this very laudable and innovative project,” said Dr Sandeep Goyal, Managing Director of Rediffusion.

     

  • Up, close & personal with Shams Jasani

     

     

    When in November 2018 advertising and marketing services conglomerate WPP merged the 1896-born J Walter Thompson with Wunderman to form Wunderman Thompson, there were many advertising purists who were upset that the new name was not Thompson Wunderman, but the other way around. They feared that creative would possibly take a backseat in the new dispensation.

     

    But folks in India were happy that a JWT senior Tarun Rai was at the helm to head the South Asia division. There were mixed reports about the health of the agency, and the lockdown ensured that the business model of the creative agency domain was under question.

     

    In October 2021, Wunderman Thompson announced the appointment of Shamsuddin Jasani, a digital advertising specialist, as the CEO. Jasani took charge on November 1, and has charted an all-new direction for the agency with the confluence of creative, data, commerce and technology.

     

    In a freewheeling chat with Pradyuman Maheshwari, founder and editor-in-chief, MxMIndia, Shamsuddin ‘Shams’ Jasani speaks about his plans for Wunderman Thompson, the foray in healthcare and his focus on technology and commerce. But, as he says, WT will always be creative-first.

     

    Watch. Enjoy. Like

     

  • Das ka Dum with Dr Bhaskar Das | You forever sound to be so very bullish and optimistic about everything. Is there something that sees your mood going south?

    Bhaskar DasHmmm. Hmmmm. We asked. He answered. Here’s  Dr Bhaskar Das in the February 4 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. You forever sound to be so very bullish and optimistic about everything. Is there something that sees your mood going south?

     

    A. Improbable as I have wired my mind to a basic belief about the permanency of impermanence. So the duality of optimism and pessimism do not exist in my mind. The mind might fool one to think in a structured way and oscillate from north to south or vice versa and the mind falls into the trap that stays as a permanent reality. But just look around: do you see anything beyond death and taxes as reality? So it’s my self preservation way of remaining stoic.

  • Ranjona Banerji: Is referencing the Constitution a bad idea? Really?

    Ranjona BanerjiBy Ranjona Banerji

     

    I never thought I would see the day when a reputed media platform run by a reputed journalist would decide that referencing the Constitution of India in Parliament, a house sanctioned by the Constitution, is a bad idea.

    And yet, The Print run by the venerable Shekhar Gupta, a former colleague and big name in walking, talking, cutting and cluttering, choose fit to write an edit saying just this:

    “Rahul Gandhi’s nation-versus-union of states formulation to describe India is problematic and unnecessary. If he was seeking to make a point about diversity, it got lost in translation. Gandhi must understand academic debates don’t win elections. He doesn’t need to study ‘entire political science’ to communicate better with the people.”

    From the first line, we infer that either The Print does not know or the edit writer does not know that it is not Rahul Gandhi’s “nation versus union of state formulation”. It is our, all of our, formulation, as stated in Article 1 of the Constitution of India: “India, that is Bharat, shall be a Union of States.”

    Nowhere in the First Article does the word “nation” appear.

    Thus, are we to deduce that it is The Print’s point that the Constitution in its opening lines mischaracterizes India? No matter how you spin the “dynasty” outrage against Rahul Gandhi, nor how much you believe in reincarnation, I am not certain about how travelling back in time to affect the writing of a document before you were born exactly fits even into the RSS’s notions of space-time, sci-fi, wibbly-wobbly, spooky-wooky so on. If we agree that Rahul Gandhi could not achieve this time-travel feat, then it is not his “formulation”.

    I cannot recall any edits from The Print on how the Constitution of India needs to be corrected on this matter. I would be interested indeed to see more than 50 words on such a subject. I gather there is some simmering anger within the Sangh Parivar on the “Union of States” since the Constituent Assembly debates, and it is likely that The Print’s edit writer possibly steeped in RSS diatribes, has internalised this. Thus, “problematic and unnecessary”. For whom? For the RSS-BJP.

    The Print then needs to have reworded the first line and said: “How dare Rahul Gandhi display his elitist nature by quoting the Constitution.”

    It could have gone on to say what it wanted to say openly. Why pussyfoot around?

    From the time Narendra Modi burst on to the national scene – not when he was merely chief minister of Gujarat – we have been schooled in how he represented the “subaltern classes” (a neat appropriation of a leftist term about discrimination by the ultra-discriminatory right) and was the non-elite India making a push for Delhi. Actually, there is enough evidence across India of politicians across India being from several classes – and the fact that education is not a prerequisite for standing for election is a nod to India’s many disparities. Modi is not the first. Nor is he really that simple in his lifestyle, his possessions, his desires. But the same journalists who excoriated Mayawati for owning a designer handbag or celebrating her birthday with a large cake to share with her followers, find it easy to ignore Modi’s designer sunglasses, massive wardrobe, hours spent on grooming, lavish make-up and so on.

    For the past eight years, venerable journalists like Shekhar Gupta and Tavleen Singh have been telling us that “wine and cheese liberals” will never understand the great charm of Modi blah blah blah, same old story. They refer of course to their own friends and their little charmed circles of Delhi dinner parties.

    Here we come to The Print’s second point: “lost in translation”. The only people who did not understand were the BJP and its stooges. Social media was filled with outrage manufactured by the BJP’s IT Cell, and here we find The Print’s edit writer sort of getting taken in.

    The Print’s third point is that there is no point having “academic debates” if you want to win elections. When a politician speaks in Parliament, about distress over the state of the nation, is winning elections her or his only purpose? Is discussing the pain of the people “academic”?

    And then we reach the most absurd ending to this 50-word defence of Modi: the sly reference to “entire political science” in single inverted commas, which is of course Modi’s lie about his MA degree which cannot be found anyway. What The Print is saying here is what the RSS wants it to: that Rahul Gandhi, even without a fake degree, cannot win elections the way Modi can because he does not understand politics.

    It is here that you fully comprehend the contempt that the RSS, Modi and The Print have for the Constitution of India and all the institutions which take their purpose from the Constitution. This is where The Print appears to applaud the ongoing destruction as it mocks Rahul Gandhi for speaking up.

    Somewhere further along the Constitution comes Article 19 and the power it gives to the press. And soon to be withheld from all, hopes The Print.

    No?

    Prove me wrong then.

    Exercise Article 19 and expose, call to account Modi and the rest of your clan who are taking India down.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia every Tuesday and Friday. Her views here are personal.

  • Continental Coffee brews new TVC

    By Our Staff

     

    Continental Coffee has rolled out new TVC for their instant coffee brand, ‘Continental Xtra’. It features brand ambassador, actress Nithya Menen and legendary playback singer, P. Susheela . Continental Xtra TVC has been released in Telugu, Tamil & Kannada across all media platforms. The creative agency is Janrise and concept and direction are by Dream Merchants.

    Speaking about the TVC, Preetam Patnaik- Head of Consumer Marketing, Continental Coffee said:  “Continental Xtra, owing to its chunky granules that locks in the aroma and flavour of the coffee bean, offers you the strongest tasting cup of instant coffee, thus providing you with an extra boost of energy to take on the day. In our latest TVC for the brand, we have connected the strength of Continental Xtra to the inner strength of people, particularly of women.” Speaking more on the message in the film, Preetam added, “In our TVC, we have shed light on gender bias and stereotypes that surround us. Our aim is to portray a strong ambitious woman who through her inner strength can win the world over. We convey that message through the interaction between two strong and legendary icons, P. Susheela, and Nithya Menen wherein we introduce audiences to different challenging moments in life when one needs that ‘Xtra’ strength to confront and overcome difficult situations.”

     

  • Sony Music & Pictures launch new entertainment company SETVI

    By Our Staff

     

    Sony Music Entertainment and Sony Pictures Entertainment have announced the creation of ‘Sony Entertainment Talent Ventures India’ (SETVI), a new entertainment company focused on creating ventures for media talent in India. Former CEO of Fox Star Studios India, Vijay Singh, named new CEO.

     

    Said Shridhar Subramaniam, President of Corporate Strategy and Market Development in Asia and Middle East, Sony Music Entertainment: “SETVI will leverage our expertise, deep local relationships and global reach to give talent the potential to scale, become household brands and fully realize their creative and commercial potential. The digital revolution and India’s unique start-up culture bring huge opportunities and SETVI’s role will be to partner with talent to build and serve their fans in exciting new ways.”

     

    Added Sanford Panitch, President, Sony Pictures Motion Picture Group: “Sony Group’s ecosystem in India offers far-reaching and unique opportunities for talent to build their brands in an authentic way.”

     

  • Chimp&z Inc bags Autocar India creative mandate

    By Our Staff

     

    Haymarket SAC Publishing (India) Pvt. Ltd., a joint venture between Haymarket and Sorabjee Automotive Communications, has appointed Chimp&z Inc from Merge Infinity Global as the creative and ideation partner for Autocar India, Autocar Professional, and What Car? magazines. The accounts were won in a comprehensive pitch. The agency will be conceptualizing and designing the brands’ digital creative strategies and communication. The scope also entails positioning, creating guidelines and assets, conceiving digital marketing and advertising campaigns for the brand. The account will be serviced from the agency’s Mumbai office.

     

    Said Hormazd Sorabjee, Editor of Autocar India and Director, Haymarket SAC: “The team at Chimp&z are a passionate bunch, high on energy and bubbling with creativity. It’s a pleasure working with a company that shares our values for producing the best possible content, and has a ‘can do’ spirit.”

     

    Commenting on the win, Angad Manchanda, CEO & Co-founder, Chimp&z Inc added: “We are thrilled to create unconventional digital content for a publication like Autocar India, acclaimed for its exceptional editorial content and production standards. Lavinn (co-founder) and I are both motorheads and have been ardent fans of the work Hormazd Sorabjee and his team pull off at Autocar India. We have aligned a dedicated team of motor enthusiasts who will be leading the brand here at Chimp&z Inc and we look forward to creating powerful pieces of work for the brands.”

     

  • Kangana Ranaut to host reality show for MX Player & ALTBalaji

    By Our Staff

     

    MX Player, the video streaming and video on demand platform , and ALTBalaji, subsidiary of Balaji Telefilms, have announced reality show titled Lock Upp: Badass Jail, Atyaachari Khel. As many as 16 controversial celebrities will be put together in a lock up for months and will be stripped of their amenities. Kangana Ranaut will step in as the host of the show. A bit like Bigg Boss? Well, we’ll have to wait and see.

     

    Said Karan Bedi, CEO – MX Media: “MX has always been a market disruptor – our user first approach to create product and content experiences that appeal to our huge audiences’ segments has made us India’s largest entertainment platform today. Lock Upp is yet another step in disrupting the Indian entertainment ecosystem as it is designed as a digital first non-fiction offering that will release on a scale that is unprecedented for India. We are excited to collaborate with ALTBalaji and with one of India’s finest actors – Kangana Ranaut.”

     

    Added Ekta Kapoor, the Big(g) Boss of Balaji: “I am glad to announce India’s biggest & the most fearless reality show Lock Upp hosted by the powerhouse of talent and the dynamic Kangana Ranaut. Kangana has been a very dear friend, I am glad to support and congratulate her on her first digital debut. Lock Upp is being launched on a massive scale and has all the elements that make for an entertaining reality show. The concept of the show is brilliant, and I am sure that it will captivate the viewers and set a new-standard for reality shows. I am also glad that MX Player has partnered with ALTBalaji. I wish the team the very best and I am sure they will create history with Lock Upp and that it will be a roaring success!”

     

  • Modi Naturals appoints Mukesh Ghuraiya as CMO

    By Our Staff

     

    Mukesh Ghuraiya
    Mukesh Ghuraiya

    Modi Naturals oil processing company has appointed marketing veteran, Mukesh Ghuraiya as the new Chief Marketing Officer (CMO). In his new role, Mukesh will be responsible for the end-to-end development and implementation of the marketing and brand strategy of the company. He will also handle the New Product Development section at Modi Naturals Ltd.

     

    Commenting on this new announcement, Akshay Modi, Managing Director, Modi Naturals Ltd. said: “Mukesh is a seasoned marketing leader and comes with an impressive record of delivering results for companies at significant points of their growth. He is a perfect choice for Modi Naturals Ltd., and we are certain that Mukesh will elevate our go-to-market strategy and continue to augment our company’s growth with new and innovative consumer-focused approach.”

     

  • HomeLane Interiors appoints Udit Mediratta as CMO

    By Our Staff

     

    Udit Mediratta
    Udit Mediratta

    HomeLane Interior Designs appoints Udit Mediratta as its Chief Marketing Officer. Udit will lead the brand innovation and customer acquisition strategies for the company. He will report to HomeLane’s Co-founder & COO, Tanuj Choudhry.

     

    Medirattajoins HomeLane from AB InBev in Singapore, where he was the Director Of Marketing & Commercial Operations for the company in the South East Asia region. With over 14 years of experience, he will bring cross- sectorial experience and global strategic expertise, on board.

     

    Commenting on the appointment, Srikanth Iyer and Tanuj Choudhry, Co-Founders, HomeLane said, “Udit is a highly capable marketing leader with extensive industry experience and a proven-track record of building strategies for leading global brands. He will add significant value to our brand, HomeLane and help us evolve and augment our customer engagement.”

     

  • Havas Group India flags off the 2nd edition of Spark

    By Our Staff

     

    Havas Group India is now ready to flag off Chapter 2 of its internship programme, Havas Spark.

     

    Last year, Havas Group India recruited 13 interns through this programme. This year the network aims to scale it up further.

     

    Rana Barua
    Rana Barua

    Said Rana Barua, Group CEO, Havas Group India: “It gives me immense joy to announce Havas SPARK 2. Effective leadership is not just about building successful businesses, but ensuring a strong future is constructed to carry forward the legacy. What began as a means to introduce fresh talent in our industry has now become a programme that sets an example across the country on identifying, mentoring and nurturing talent.”

     

    Vandana Tilwani
    Vandana Tilwani

    Added Vandana Tilwani, CHRO, Havas Group India: “Armed with training through the Havas SPARK programme, these young millennials get the best exposure to the industry and become well-versed with its way of working. By the time they graduate, we already have a team ready to display their best skills. Our practical and structured approach ensures that the interns become much-sought-after in the industry once they successfully complete the programme. Honing these young minds during the maiden programme has also taught us the value of having the right attitude. The interns of our first batch are now firmly entrenched in the Havas Group India family as management executives, and we can’t wait to meet our new batch and again begin a journey that has been so gratifying.”

     

  • Rediff appoints Nilesh Naik as ECD

    By Our Staff

     

    Nilesh Naik
    Nilesh Naik

    Rediffusion has appointed Nilesh Naik as Executive Creative Director. Naik has over 19 years of work experience and has worked with several top agencies including Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India, and The Classic Partnership, Grey Worldwide and GTB in the UAE, in Dubai.

     

     

    Said Pramod Sharma, head of creative at Rediffusion Mumbai: “Nilesh Naik brings mature, well-rounded and multi-domain experience to Rediffusion Mumbai. He is a wordsmith who expresses himself elegantly and impactfully. We are looking forward to some great work from Nilesh in the days to come.”

     

    Added Kalyani Srivastava, EVP & Head of Rediffusion, Mumbai said: “We have been strengthening our team at Rediffusion to keep pace with all the new businesses that we have been winning over the past few months. And of course, there has been a tremendous surge in projects and assignments from existing clients. Nilesh will be tasked with shouldering some of the increased responsibilities and I am sure he will come out aces.”