MxMIndia

Author: mxm_india

  • Rohit Gandhi, Rahul Khanna are the Wills Lifestyle Grand Finale designers for WIFW SS’12

    Fashionable duo for Wills Lifestyle finale

    By A Correspondent

    Wills Lifestyle, ITC’s premium fashion brand, has presented a preview of the Wills Lifestyle Grand Finale Collection by Rohit Gandhi-Rahul Khanna for Wills Lifestyle India Fashion Week, Spring-Summer 2012. Rohit Gandhi-Rahul Khanna is the Wills Lifestyle Grand Finale designer at the forthcoming Wills Lifestyle India Fashion Week, Asia’s biggest and India’s premier fashion and trade event.

    This season the two pioneers in style and innovation come together to set benchmarks in creativity and fashion. The designer twosome will also create an exclusive collection for Wills Lifestyle inspired by the grand finale theme that will be retailed from Wills Lifestyle stores across the country in April 2012. The first edition of the exclusive Wills Lifestyle India Fashion Week Line was designed by Rohit Gandhi-Rahul Khanna 5 years ago. Since then, Wills Signature has grown to be the largest corporate ramp to rack collaboration. Wills Lifestyle celebrates the successful partnership with the designer duo this year with a splendid grand finale for WIFW SS’12.

    The grand finale collection called ‘The Theatre of Illusions’ promises to present a whisper of seduction and a promise of excitement. This is a collection that is quintessentially modern yet uniquely original with the signature of the designers that is their very own style.

    Mr Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business Division, said, “Wills Lifestyle Grand Finale is a mix of fashion, drama and entertainment. The grand finale has always set new benchmarks in creativity and has showcased the best of Indian fashion talent.

    “We have completed five years of collaboration with Rohit Gandhi-Rahul Khanna and it has been a successful partnership and our customers have appreciated their collection. Wills Lifestyle is delighted to announce Rohit Gandhi-Rahul Khanna will be the Wills Lifestyle Grand Finale designer for the forthcoming edition of WIFW.”

    Mr Sunil Sethi, President, FDCI said, “As one of the most popular and successful designer duos in the country and my personal favourite, they are sure to bring a contemporary collection elevated by unconventional style and innovative cuts. Their collection is bound to be a stunner.”

    ‘The Theatre of Illusions’ is the title of the spectacular showing the designers will present at the much anticipated finale stage.

    The collection deploys materials full of translucency and magic. Thus, there are sheer silk yarns, voiles, mesh, organzas and tulles and in a twist, metals that bring home the idea of softness on skin and the union of the strength with the feminine.

    Monochromatic tones dominate and the ensembles in black, grey, white and ink are brought alive with a touch of coral that suddenly surprise you with the brightness of happiness. The shapes float over and hug the body at the same time and the collection charms you with its elegance and sophistication.

    The Theatre of Illusions will depict labor of love in an enchanting presentation.

    The Wills Lifestyle Grand Finale will bring down the curtains on Asia’s biggest and India’s premiere fashion & trade event Wills Lifestyle India Fashion Week on Wednesday, October 12, 2011 in New Delhi at Pragati Maidan.

  • You can’t argue with business and TRPs beyond a point. The hard truth is there’s a big market out there for this sort of crap, writes Anil Thakraney

    Anil Thakraney’s Hard Knocks: The Bitch Boss

    This completely ridiculous reality show is now in its fifth season. Five, five, five, five… as the hosts Sallu and Sanju very irritatingly croon. Therefore how much ever many of us loathe Bigg Boss and its floozy contestants, we have to grudgingly admit the format works. It’s also worked in the western nations, where the show is called Big Brother.

     

    The serial is totally dumb in its content, and that’s by design. Because it is targeted at the low-brow viewers, and there are plenty such in every nation. People who look for cheap laughs after a hard day’s work, and particularly enjoy it when the contestants slam and abuse each other. Which is why the channel and its producer only pick people with shady backgrounds and aggressive demeanour…. even retards will do… as they are most likely to clash with each other. In fact, even to be offered a part in Bigg Boss is tantamount to a grave insult.

     

    It’s very tempting for me to trash Bigg Boss five, five, five, five, five. It’s a sitting duck for ridicule. Examine the fantastic star cast: Twelve dumb chicks, one transvestite and one confirmed sex pest. And two hosts, both of whom face criminal charges in assorted cases. And that’s just the start.

     

    But I have decided to hold my fire, grab some beers and catch the demented action whenever I can. Because the hard truth is this: There’s a big market out there for this sort of crap. And you can’t argue with business and TRPs beyond a point.

     

    Ganda hai par dhandha hai, as it’s often said.

     

    ***

     

    PS: Found this image floating on the net. A good example of how valuable readers are to the publishers of the TOI. And the irony is that just a few days back the newspaper was gloating over its rising readership!

     

  • The Anchor: Sneha Iype recalls 8 memorable characters on Indian television

     

     

    #1 “Hein hein hein … hein hein hein…” Remember the head-bobbing rabbit from the Lijjat Papad commercial of yesteryear? That had to be the most memorable of the lot for me.

    The jingle got under one’s skin and in those days on television there was no escaping the ingratiating opening laugh of the rabbit with the papad.

    The rabbit and the jingle obviously catapulted sales and recall hugely for this amazing Shri Mahila Griha Udyog Lijjat Papad cooperative movement in its initial years, today a big marketing movement story by itself.

     

    #2 “Surf ki kharidaari mein hi samajhdaari hai…” Lalitaji is probably the most iconic symbol of Indian advertising. She stood for the discerning middle-class woman who made smart decisions for her home and boldly presented her case. Unforgettable.

     

    #3 “Doodh ki safedi Nirma se aaye…” The girl in white swaying to the ultimate melodious jingle was such a success that even after all these years the client can’t seem to let go of the tune in any of their communication. It’s obviously their trademark. Nirma was synonymous with the happy, hummable jingle.

     

    #4 “I love you Rasna…” Rasna came up with an idea of showing the mother-child relationship through their product. This gave birth to the very famous commercial featuring the Rasna Girl (Ankita Zaveri). The ad was revolutionary in more than one sense. Not only did it position Rasna as a family product, but also introduced the tagline “I Love You Rasna”, which became immensely popular among the masses. Rasna kept this tagline for many years to come.

     

    #5 “La la la la, la la la la la…” Sing it aloud. It’s truly refreshing.

    Yes, that’s what Liril did in 1985. It broke out of the sari and put model Karen Lunel in a swimsuit under a waterfall, creating history for the brand and for Indian advertising. Another case where the brand was synonymous with freshness and lime because of its pathbreaking visual and music.

     

    #6 “Jab main chhota ladka tha, badi sharaarat karta tha, meri chori pakdi jaati…” Roshni ki duniya ka sartaj Bajaj. A most endearing film and a truly enjoyable one too. I can still watch it and enjoy it.

     

    #7 A boy and his dog. They were an icon for the “wherever you go our network follows” line. Vodafone , in those days “Hutch”, launched with this amazingly simple campaign and showed no phone in a commercial that communicated network. A big hit.

     

    #8 The Zoozoos were the IPL season 1 superstars. They stood for innovation and a great media tool with the release of one ad a day through the IPL series. They blew the minds of millions, giving Vodafone a huge edge in the advertising of their value added services. Very fresh and very cool too.

     

    Sneha Iype is Executive Producer, Nirvana Films

  • Face it, there’s just so much social networking and online newspaper reading you can do. Those are the times YouTube is your friend.

    The Anchor: Vidya Heble picks 10 videos to watch when bored at work (or not)

     

     

    #1 12 Days of Christmas, Indian style: What, you haven’t seen Boymongoose yet? Watch, and listen. And don’t let your attention wander because there are quirky little details in the video that you’ll miss otherwise.

     

    #2 If You Come Today: Kannada superstar Dr Rajkumar had an unlikely resurgence of fame with this clip from one of his films, now a viral hit popularized with some fine commentary by Time Out and impaled on yonder web to delight us.

     

    #3 MTV Chaiboy: An old spirit-lifting favourite. The boy’s moves are infectious and the soundtrack only helps in spades.

     

    #4 Sony Handycam: At first view this may be bugging because of the mess the kids create, but the nonsense ditty is indubitably catchy.

     

     

    #5 Iron Eagle Nominee: “Let’s say you’re a defense-company marketing executive. And you want to make a splash at the Indian defense ministry’s annual air show. Do you: (a) buy expensive gifts for New Delhi’s generals; (b) treat the press to Kingfishers and samosas; (c) produce a Bollywood-esque video featuring bare-midriff girls, flower-draped missiles, and the catchphrase ‘dinga dinga dee’? Unfortunately for us, Israeli arms-maker Rafael chose C.” Nuff said. PS: It’s horrible.

    http://www.wired.com/dangerroom/2009/03/iron-eagle-isra/

     

     

    #6 ‘The Force’ Volkswagen Commercial: Admit it, Darth Vader is there only to win over the grownups (who pay for the car). But the small boy’s acting – while entirely inside the eerie black costume, hence no cutesy facial expressions – is magnificent.

     

     

    #7 Achmed the Dead Terrorist: Leave your sensibilities at the door. Jeff Dunham uses the skeletal suicide bomber to poke fun at everyone (including himself), and you will laugh.

     

     

    #8 ‘Tera Husn Bahut Mujhe Bhaata Hai’Peugeot: Just for the end, which will have you rocking along with the triumphant guys who remodel an old beat-up jalopy into a Peugeot 206 lookalike.

    http://www.k10k.net/dropbox/storage/peugeut206-sculpteur.mpeg

     

     

    #9 The Last Knit: Did someone say “obsessive compulsive”? Perversely fascinating, animated, and sans dialogue so you can share it with your international colleagues.

     

     

    #10 In Which Annie Gives It Those Ones: Yes, you heard right. And yes, you’ll need more than a post-lunch slump to take this one in. For those who came in late – it’s Shahrukh Khan’s gangly-teenager phase, and please take a number for your initiation rite.

    Vidya Heble is Deputy Editor at MXMIndia.com. Mostly.

  • The anchor: Naresh Gupta on 7 things research will never tell a marketer

    No self-respecting marketing executive can live without market research. Market research offers purposeful information to make plans, policies, programmes and procedures for any marketing activity. The market research industry is as old as the communications industry and, many would argue, more important than the mainstream communications industry. Yet there are pitfalls, and things that can’t be foretold. Here are seven things MR can rarely tell.

     

    #1 Reflect reality

    Market research is a post facto measurement of what had happened. The common belief is that research data reflects the current reality and hence can be used as a basis for predicting future. If that was the case then well researched brands would have never failed

    #2 Predict the future

    Research means placing human beings together in one place ask them their opinions and forming that as the basis for predicting the future. This is like saying that if you watch a lion in zoo, you will learn all about lions. The human zoo is no different from an animal zoo, and is rarely the right basis for prediction.

    #3 Is never free of bias

    Any form of research suffers from investigator bias and statistical errors. Research too is a classic case of stimulus response. The answers depend on what you ask, and that define the findings. Can research ever be free of bias?

    #4 Right answers depend on the right questions

    The new Coke is the stuff that is now a case study. While the new formulation tested well, scored on blind tastes and passed every test the research industry threw at it, it failed when launched. The consumer was not asked the most obvious question; will the formulation change the brand they love? Do they want the brand to change? The result was a massacre in the market.

    #5 No guarantee of success

    Testing a new commercial for predicting its success in market is a common practice. It is easy to score a commercial on emotional appeal, on message comprehension, on ability to create perception. Yet more commercials fail then succeed. We all know that, yet we are slaves to practice.

    #6 Does not replace experience and gut

    We need to remember that research is a tool, and not the decision. A marketer’s gut, experience, market reality are far more important than any amount of research data. Yet the tendency is to live more by research data and less by collective experience.

    #7 Quality matters

    We all know this.

    Right?

    Yet an average marketer rarely spends time on figuring out who will administer the stimulus for research. Will an average field executive be up to scratch? Will the average investigator strike the right balance of objectivity and expertise? Most researches are spoilt by simple overlooking of this crucial aspect. Next time, pay attention to field investigators.

     

    As a simple test try this, ban MR for a while, live by what you know as a marketer, trust your experience, trust your market feel, trust the hours you have spent in the field. Take the decisions that need to be taken, and use research almost as the last step to check gross negative. You just might speed up the process, learn a great deal more from mistakes, and possibly be more successful.

    Experience always triumphs over data.

     

    Naresh Gupta is Head – Brand Strategy, iYogi Technical Services

  • Anchor:K Vaitheeswaran on 6 reasons why this is the time for e-commerce in India

    #1 Big market

    When we started Indiaplaza, India’s first online shopping company in India in 1999, the internet population in India was just 3 million. Today, this number has crossed 50 million and by 2015, it is expected to cross 350 million, which will make India the world’s second largest internet market after China.

     

    #2 Growing comfort with the medium

    Millions of Indians are now comfortable with buying tickets online, paying bills, internet banking and other such transactions which is increasing their comfort with online transactions and also reducing their security concerns. And for the remaining skeptics, there’s always cash-on-delivery

     

    #3 Penetration of the web in smaller towns

    In large metros, organized retailers provide reasonable selection and good shopping ambience which is absent in smaller towns. As the web becomes popular in tier II and tier III towns, consumers in these places are realizing that internet retailers provide them with astounding selection and low prices across categories that were not available to them till now.

     

    #4 Infrastructure challenges in large metros

    As the pace of daily life in metros gets more challenging and driven, gone are the days when families could casually drive to stores, park in comfort and shop with time on hand. Online shopping and the associated convenience is really a boon for such money-rich-time-poor class of consumers.

     

    #5 Product standardization

    Online shopping is well suited to standard products and brands. As Indians shift their purchases to global brands like Apple, Nokia, Canon, Sony, Acer with detailed product information available online, it is so easy to simply research and order online, in most cases at lower prices also.

    #6 Investment

    There is a positive climate today with many investors willing to put up serious capital for e-commerce companies. This capital availability is sure to result in more e-commerce players launching and offering better service levels to consumers which will further fuel growth and demand.

     

    K Vaitheeswaran is Founder & CEO, Indiaplaza.com

     

  • The Anchor: Dhunji Wadia on 5 reasons why it’s gr8 2B an A-Lister

    On Tuesday evening I was delighted to receive an A-List invitation from Campaign India. The function was at the Taj Lands End in Mumbai and I had a grand time traversing through the Bandra Fair crowds as I made my way to the event. It was not a long journey in terms of distance, but getting there took a couple of hours.

     

    I have spent a long time in advertising now, where one has seen a lot, and learnt more than a little – most of it, probably too late. This was a great time to reflect on ‘What’s behind an A-Lister’.

     

    In any field of work, you might as well be the best you can be. There’s no point be a D-Lister or being further down the alphabet track. So also in Advertising, being an A-Lister says a lot.

     

    #1 People Pay Attention To Your Work

    It’s a great way to prove that your work makes people pay attention – which is very important in our business. If the work doesn’t get noticed, then we’re not doing our job.

     

    #2 Brick-By-Brick

    In addition to recognizing the work that is happening Right Here, Right Now – it also is a good measure of the effort that has gone in brick-by-brick – throughout the years.

     

    #3 Awards and Rewards

    Awards are a great way to demonstrate that our work gets noticed. Having said that, the greatest reward is seeing effective results delivered from our programmes for our brands. That’s what happens when agency and client are working together.

     

    #4 The Final Grade

    Through school and college there is consciousness on the scores and grades that one gets. But this is real life – it is the final grade that counts.

     

    #5 Above All – Teamwork

    At the end of the day, being an A-Lister means you are part of a team that has worked together. Throughout the decades, teamwork has always been an important part of the working culture inside the ad agency. Your team makes you look good. They are truly the people behind the making of an A-Lister.

     

    Epilogue

    Like many others in this profession, I have had the good fortune to parlay a minimal talent into a long career. So thank God for advertising which tolerated me for all these years, or else I would probably have written this as the world’s first MBA guitarist, playing in one of Mumbai’s nightclubs. And thanks to the industry, the Campaign India A-List and my beloved team for the recognition.

     

    Dhunji S Wadia is President, Everest Brand Solutions

  • IRS Q2 2011 Hindi Belt & North

    From Stratagem Media
    Market : Bihar

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    68624

    68196

    0.6

    68228

    0.6
    Hindustan

    4842

    4729

    2.4

    4356

    11.2
    Dainik Jagran

    2727

    2568

    6.2

    2658

    2.6
    Prabhat Khabar

    426

    336

    26.8

    231

    84.4
    AJ

    286

    269

    6.3

    240

    19.2
     The Times Of India

    162

    151

    7.3

    162

    0.0
    Rashtriya Sahara

    119

    98

    21.4

    119

    0.0
    I Next

    92

    91

    1.1

    134

    -31.3
     Hindustan Times

    88

    84

    4.8

    85

    3.5
     The Hindu

    30

    23

    30.4

    15

    100.0
     The Economic Times

    19

    16

    18.8

    6

    216.7
    Market :Jharkhand

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    22736

    22606

    0.6

    22219

    2.3
    Hindustan

    1777

    1848

    -3.8

    1469

    21.0
    Prabhat Khabar

    1362

    1371

    -0.7

    1001

    36.1
    Dainik Jagran

    984

    915

    7.5

    800

    23.0
    I Next

    84

    80

    5.0

    –

    #VALUE!
     The Telegraph

    81

    72

    12.5

    75

    8.0
    AJ

    79

    110

    -28.2

    85

    -7.1
     The Times Of India

    72

    71

    1.4

    62

    16.1
     Hindustan Times

    54

    57

    -5.3

    68

    -20.6
     Ananda Bazar Patrika

    41

    42

    -2.4

    26

    57.7
     The Economic Times

    17

    19

    -10.5

    21

    -19.0
    Market : MP

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    52058

    51748

    0.6

    50825

    2.4
    Dainik Bhaskar

    3806

    3730

    2.0

    3201

    18.9
    Nai Dunia  + Nav Duniya

    1575

    1615

    -2.5

    1125

    40.0
    Patrika

    1251

    1113

    12.4

    725

    72.6
    Raj Express

    492

    520

    -5.4

    612

    -19.6
    Dainik Jagran

    396

    344

    15.1

    339

    16.8
    Dainik Agniban

    323

    290

    11.4

    252

    28.2
    Hari Bhoomi

    259

    296

    -12.5

    211

    22.7
    Nava Bharat (MP)

    152

    177

    -14.1

    348

    -56.3
    Dainik Prabhat kiran

    77

    77

    0.0

    73

    5.5
     The Times Of India

    72

    71

    1.4

    70

    2.9
    Market : Chhattisgarh

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    17514

    17431

    0.5

    17182

    1.9
    Dainik Bhaskar

    992

    966

    2.7

    1021

    -2.8
    Hari Bhoomi

    920

    893

    3.0

    851

    8.1
    Nava Bharat (Mah/Chh)

    748

    792

    -5.6

    776

    -3.6
    Nai Dunia

    365

    361

    1.1

    355

    2.8
    Dainik Jagran

    51

    39

    30.8

    38

    34.2
     The Times Of India

    28

    29

    -3.4

    22

    27.3
     The Economic Times

    9

    11

    -18.2

    13

    -30.8
     The Hindu

    4

    5

    -20.0

    5

    -20.0
    Ananda Bazar Patrika

    2

    2

    0.0

    –

    #VALUE!
    Market :UP

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    137441

    137014

    0.3

    134964

    1.8
    Dainik Jagran

    9007

    8815

    2.2

    8847

    1.8
    Amar Ujala

    7055

    6946

    1.6

    6525

    8.1
    Hindustan

    3806

    3676

    3.5

    2919

    30.4
    Amar Ujala Compact

    1005

    901

    11.5

    451

    122.8
    AJ

    768

    746

    2.9

    637

    20.6
    Rashtriya Sahara

    692

    635

    9.0

    524

    32.1
     The Times Of India

    552

    542

    1.8

    490

    12.7
    I Next

    506

    475

    6.5

    613

    -17.5
    DLA

    317

    347

    -8.6

    439

    -27.8
     Hindustan Times

    298

    286

    4.2

    202

    47.5
    Market :Uttaranchal

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    7391

    7352

    0.5

    7235

    2.2
    Amar Ujala

    888

    842

    5.5

    831

    6.9
    Dainik Jagran

    619

    578

    7.1

    606

    2.1
    Hindustan

    313

    289

    8.3

    193

    62.2
     The Times Of India

    85

    79

    7.6

    81

    4.9
     Hindustan Times

    51

    39

    30.8

    31

    64.5
    Rashtriya Sahara

    51

    36

    41.7

    45

    13.3
    I Next

    18

    17

    5.9

    20

    -10.0
    Amar Ujala Compact

    12

    19

    -36.8

    31

    -61.3
    Punjab Kesari

    10

    9

    11.1

    24

    -58.3
     The Economic Times

    7

    6

    16.7

    6

    16.7
    Market :HP

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    5579

    5567

    0.2

    5497

    1.5
    Amar Ujala

    459

    434

    5.8

    371

    23.7
    Punjab Kesari

    345

    365

    -5.5

    406

    -15.0
    Divya Himachal

    163

    185

    -11.9

    167

    -2.4
    Dainik Bhaskar

    52

    59

    -11.9

    61

    -14.8
     The Tribune

    40

    47

    -14.9

    46

    -13.0
    Dainik Jagran

    18

    21

    -14.3

    42

    -57.1
     Hindustan Times

    16

    13

    23.1

    10

    60.0
     The Times Of India

    8

    10

    -20.0

    11

    -27.3
     The Economic Times

    3

    4

    -25.0

    2

    50.0
    Market :Rajasthan

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    48468

    48302

    0.3

    47499

    2.0
    Rajasthan Patrika

    6811

    6871

    -0.9

    6805

    0.1
    Dainik Bhaskar

    6425

    6312

    1.8

    6121

    5.0
    Dainik Navjyoti

    554

    495

    11.9

    396

    39.9
    Punjab Kesari

    220

    192

    14.6

    168

    31.0
     The Times Of India

    208

    226

    -8.0

    194

    7.2
    News Today

    150

    140

    7.1

    182

    -17.6
    Daily News

    144

    171

    -15.8

    184

    -21.7
    Rashtradoot

    104

    112

    -7.1

    77

    35.1
     Hindustan Times

    64

    51

    25.5

    39

    64.1
     DNA

    32

    37

    -13.5

    31

    3.2
    Market : Chandigarh

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    877

    874

    0.3

    855

    2.6
    Dainik Bhaskar

    163

    170

    -4.1

    180

    -9.4
     The Tribune

    101

    95

    6.3

    94

    7.4
     Hindustan Times

    93

    88

    5.7

    78

    19.2
    Amar Ujala

    93

    82

    13.4

    85

    9.4
     The Times Of India

    26

    21

    23.8

    22

    18.2
    Punjab Kesari

    23

    24

    -4.2

    24

    -4.2
    Dainik Jagran

    20

    20

    0.0

    28

    -28.6
     The Indian Express

    18

    12

    50.0

    16

    12.5
     Punjabi Tribune

    11

    9

    22.2

    9

    22.2
    Ajit

    6

    7

    -14.3

    4

    50.0
    Market :Haryana

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    19944

    19849

    0.5

    19459

    2.5
    Dainik Bhaskar

    1312

    1333

    -1.6

    1404

    -6.6
    Punjab Kesari

    984

    989

    -0.5

    958

    2.7
    Dainik Jagran

    950

    928

    2.4

    922

    3.0
    Hari Bhoomi

    255

    224

    13.8

    251

    1.6
     Hindustan Times

    204

    212

    -3.8

    170

    20.0
     The Times Of India

    180

    191

    -5.8

    186

    -3.2
    Amar Ujala

    168

    193

    -13.0

    232

    -27.6
     The Tribune

    118

    132

    -10.6

    103

    14.6
    Aaj Samaj

    103

    109

    -5.5

    40

    157.5
    Dainik Tribune

    93

    91

    2.2

    100

    -7.0
    Market : Punjab

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    22681

    22595

    0.4

    22255

    1.9
     Ajit

    1158

    1123

    3.1

    1125

    2.9
     Jag Bani

    973

    1027

    -5.3

    1018

    -4.4
    Punjab Kesari

    959

    1005

    -4.6

    1100

    -12.8
    Dainik Bhaskar

    825

    862

    -4.3

    773

    6.7
    Dainik Jagran

    729

    764

    -4.6

    891

    -18.2
     The Tribune

    291

    280

    3.9

    328

    -11.3
     Punjabi Tribune

    117

    160

    -26.9

    284

    -58.8
     Hindustan Times

    111

    115

    -3.5

    137

    -19.0
    Amar Ujala

    68

    73

    -6.8

    156

    -56.4
    The Times Of India

    36

    28

    28.6

    47

    -23.4
    Information courtesy:

  • IRS Q2 2011 – South

    From Stratagem Media

    Market :AP
    Publications IRS 2011 Q2 IRS 2011 Q1 % growth in IRS 11 Q2 over 11 Q1 IRS 2010 Q2 % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s) 67717 67414 0.4 66503 1.8
     Eenadu 5950 5908 0.7 6087 -2.3
     Sakshi 5056 4988 1.4 4638 9.0
     Andhra Jyothi 2110 2004 5.3 2368 -10.9
     Deccan Chronicle 742 735 1.0 786 -5.6
     Vartha 344 362 -5.0 894 -61.5
     The Hindu 296 297 -0.3 325 -8.9
     Andhra Bhoomi 253 265 -4.5 244 3.7
     The Times Of India 126 112 12.5 138 -8.7
     Andhra Prabha 105 121 -13.2 116 -9.5
    Siasat 70 81 -13.6 89 -21.3
    Market :Kar
    Publications IRS 2011 Q2 IRS 2011 Q1 % growth in IRS 11 Q2 over 11 Q1 IRS 2010 Q2 % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s) 48412 48163 0.5 47420 2.1
    Vijay Karnataka 3438 3470 -0.9 3268 5.2
    Prajavani 3369 3403 -1.0 2565 31.3
    Kannada Prabha 1354 1334 1.5 862 57.1
    Samyukta Karnataka 1176 1306 -10.0 984 19.5
    Udayavani 985 893 10.3 794 24.1
     The Times Of India 575 535 7.5 445 29.2
     Deccan Herald 414 423 -2.1 314 31.8
    Sanjavani 215 207 3.9 211 1.9
     Bangalore Mirror 175 160 9.4 70 150.0
    Tarun Bharat (Belgaum, Maharashtra & Goa) 145 160 -9.4 227 -36.1
    Market :TN
    Publications IRS 2011 Q2 IRS 2011 Q1 % growth in IRS 11 Q2 over 11 Q1 IRS 2010 Q2 % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s) 58816 58621 0.3 58119 1.2
     Daily Thanthi 7097 6986 1.6 7263 -2.3
     Dinakaran 5038 4995 0.9 4991 0.9
     Dinamalar 2653 2548 4.1 2859 -7.2
     The Hindu 1055 1065 -0.9 1131 -6.7
     Dinamani 513 476 7.8 512 0.2
    Malai Malar 417 411 1.5 556 -25.0
     Deccan Chronicle 240 196 22.4 250 -4.0
     The Times Of India 222 208 6.7 221 0.5
     The New Indian Express 135 132 2.3 108 25.0
     Tamizh Murasu 116 114 1.8 140 -17.1
    Market :Ker
    Publications IRS 2011 Q2 IRS 2011 Q1 % growth in IRS 11 Q2 over 11 Q1 IRS 2010 Q2 % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s) 28477 28435 0.1 79673 -64.3
     Malayala Manorama (Daily) 9869 9837 0.3 9759 1.1
     Mathrubhumi 6669 6772 -1.5 6545 1.9
     Deshabhimani 2105 2180 -3.4 2276 -7.5
     Madhyamam 954 882 8.2 697 36.9
     Mangalam (Daily) 562 500 12.4 516 8.9
     Kerala Kaumudi 532 570 -6.7 837 -36.4
     The Hindu 310 324 -4.3 962 -67.8
     The New Indian Express 218 215 1.4 295 -26.1
     Deepika 190 189 0.5 180 5.6
     Kerala Kaumudi Flash 163 170 -4.1 206 -20.9

     

    Information courtesy:

  • IRS Q2 2011 – East

    From Stratagem Media

    Market :WB

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    71839

    71478

    0.5

    70400

    2.0
    Ananda Bazar Patrika

    5992

    6048

    -0.9

    6466

    -7.3
    Bartaman

    2963

    2926

    1.3

    2811

    5.4
    The Telegraph

    1039

    1035

    0.4

    1027

    1.2
    Sangbad Pratidin

    958

    1004

    -4.6

    1103

    -13.1
    Ganashakti

    790

    761

    3.8

    960

    -17.7
    Aajkaal

    628

    651

    -3.5

    785

    -20.0
    The Times Of India

    600

    630

    -4.8

    642

    -6.5
    Uttar Banga Sambad

    516

    512

    0.8

    495

    4.2
    Sanmarg

    480

    502

    -4.4

    505

    -5.0
    Sambad (Ben)

    185

    221

    -16.3

    292

    -36.6
    Market :Assam

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    22626

    22511

    0.5

    22169

    2.1
     Asomiya Pratidin

    1120

    1152

    -2.8

    1177

    -4.8
     Asomiya Khabar

    324

    347

    -6.6

    395

    -18.0
     Assam Tribune

    265

    252

    5.2

    241

    10.0
    Dainik Agradoot

    216

    210

    2.9

    289

    -25.3
     Dainik Janambhumi

    169

    199

    -15.1

    181

    -6.6
     Amar Asom

    153

    192

    -20.3

    218

    -29.8
    Dainik Jugasankha

    150

    171

    -12.3

    –

    #VALUE!
     Dainik Assam

    75

    89

    -15.7

    133

    -43.6
     Ajir Asom

    69

    78

    -11.5

    –

    #VALUE!
     The Telegraph

    49

    65

    -24.6

    89

    -44.9
    Market :Orissa

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2

    Est. Individuals (000s)

    32302

    32153

    0.5

    31698

    1.9

    Sambad (Ori)

    1504

    1581

    -4.9

    1606

    -6.4

    Dharitri

    1455

    1442

    0.9

    1322

    10.1

    Samaj

    1378

    1396

    -1.3

    1497

    -7.9

    The Samaya

    185

    215

    -14.0

    341

    -45.7

     The Times Of India

    161

    174

    -7.5

    191

    -15.7

     The New Indian Express

    87

    101

    -13.9

    124

    -29.8

    Dainik Jagran

    31

    37

    -16.2

    41

    -24.4

    Nava Bharat (Mah/Chh)

    30

    22

    36.4

    20

    50.0

     The Hindu

    21

    23

    -8.7

    34

    -38.2

     The Telegraph

    19

    15

    26.7

    16

    18.8

     

    Information courtesy:

  • IRS Q2 2011 Maharashtra & Gujarat

    From Stratagem Media

    Market :MH

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    91548

    91137

    0.5

    89580

    2.2
     Lokmat

    7426

    7305

    1.7

    7396

    0.4
     Daily Sakal

    4399

    4511

    -2.5

    4107

    7.1
     Pudhari

    2511

    2589

    -3.0

    2514

    -0.1
     The Times Of India

    2012

    2050

    -1.9

    1918

    4.9
     Punya Nagari

    1716

    1810

    -5.2

    2182

    -21.4
     Maharashtra Times

    1140

    1148

    -0.7

    1150

    -0.9
     Loksatta

    975

    984

    -0.9

    1082

    -9.9
     Deshonatti

    835

    744

    12.2

    1006

    -17.0
    Gujarat Samachar

    776

    828

    -6.3

    711

    9.1
     Mumbai Mirror

    758

    780

    -2.8

    786

    -3.6
    Market :Gujarat

    Publications

    IRS 2011 Q2

    IRS 2011 Q1

    % growth in IRS 11 Q2 over 11 Q1

    IRS 2010 Q2

    % growth in IRS 11 Q2 over 10 Q2
    Est. Individuals (000s)

    46903

    46622

    2.4
    Gujarat Samachar

    4444

    4449

    -0.1

    4506

    -1.4
    Divya Bhaskar

    3536

    3534

    0.1

    3366

    5.1
    Sandesh

    3329

    3232

    3.0

    3127

    6.5
     The Times Of India

    335

    327

    2.4

    232

    44.4
    Saurashtra Samachar

    230

    231

    -0.4

    334

    -31.1
    Gujarat Mitra & Darpan

    176

    170

    3.5

    186

    -5.4
    Kutch Mitra

    114

    121

    -5.8

    101

    12.9
    Jai Hind

    85

    –

    –

    –
    Rajasthan Patrika

    57

    71

    -19.7

    31

    83.9
    Phulchhab Daily

    54

    –

    –

    –

    –

     

    Information courtesy:

     

     

  • Intel Capital invests in Atul Phadnis’s What’s-On-India, along with Sequoia Capital and Nexus VP

    First on MxM: What’s-On-India gets Intel inside

    By A Correspondent

    What’s-On-India, the Indian TV industry’s popular EPG company, has raised funding from a group of investors, including Intel Capital. What’s-On-India’s existing investors – Sequoia Capital and Nexus Venture Partners – also participated in the latest funding round. The investment is aimed at expanding the technology vertical into new and emerging technologies as well as strengthening the company’s owned media portfolio.
    Atul Phadnis, Founder & Chief Executive Officer, What’s-On-India said, “Over the last 3 years, What’s-On-India has made tremendous advances both on the Technology front as well as the Media businesses. We are delighted to have Intel Capital as an investor in this journey given Intel’s focus on smart TV and other technology areas.“
    “Smart TVs, digital set-top boxes and other IPTV devices are transforming the living room and changing the way people consume content. As these new gadgets get embraced, Whats-on-India is well positioned, through their technology and content, to create compelling user experiences,” said Sudheer Kuppam, MD, Asia Pacific, Intel Capital.
    What’s-On-India is India’s premier (and perhaps only) TV guidance company working with all major TV Networks and Operators. The company’s vision is to enable TV content search, discovery and guidance across varied platforms and technologies. What’s-On-India’s Technology vertical runs India’s largest multi-platform, multi-lingual, multi-device Electronic Program Guide (EPG) system that covers more than 550 TV Channels on the source side and powers EPGs into more than 20 million set-top-boxes and devices on the destination end.
    The media vertical of the company runs the “What’s-On-India” channel, that is currently available via cable, satellite and DTH other than on web portals and via widgets and apps on Tablets, Mobile and Smart-TVs.