By A Correspondent
Redington, the distribution and supply chain giant for brands in the IT and Mobility sectors, has unveiled its new global brand identity – ‘Seamless Partnerships’.
Unveiling the impressive new logo and tagline, Redington’s Managing Director, Raj Shankar, commented: “I am proud to launch today our rejuvenated brand and visual identity that fully reflects what we stand for as an organisation. This is not a mere change of brand identity but a coming of age for Redington, a transformation that the company is engineering to take it to the next level. The new identity carries forward our core values on which our company is built – adaptability, collaboration, knowhow, objectivity, simplicity, transparency and trust. We look to expand our horizons from being a ‘Brand behind brands’ to a platform that enables ‘Seamless partnerships’. Redington is committed to do everything to achieve its ultimate goal of being the preferred company for connecting buyers and sellers. Re-emphasizing the word ‘Preferred’ as in a competitive world, Redington wants to build and grow lasting partnerships.â€