By A Correspondent
The International Advertising Association’s (IAA) India chapter today revealed the categories for the IAA Leadership Awards. Presented by Colors, these awards – scheduled to happen on February 2 in Mumbai – will bring together the disciplines of marketing, advertising and media for the first time under one roof.
The categories are:
| Media Agency Head of the Year |
| Creative Agency Head of the Year |
| Marketer of the Year: Media & Entertainment |
| Marketer of the Year: Banking |
| Marketer of the Year: Insurance |
| Marketer of the Year: Auto Passenger Vehicles |
| Marketer of the Year: Auto Commercial vehicles |
| Marketer of the Year: Household Products |
| Marketer of the Year: FMCG – Food & Beverages |
| Marketer of the Year: FMCG – Personal Care |
| Marketer of the Year: FMCG – Consumer Durables |
| Marketer of the Year: Telecom Products |
| Marketer of the Year: Travel & Hospitality |
| Best CEO |
| News Anchor of the Year |
| Media Person of the Year |
| Editor of the Year |
| Hall of Fame |
- Srinivasan K Swamy
Speaking about categories, Â Srinivasan Swamy, President of International Advertising Association said, “The IAA Leadership Awards salutes the hard work put in by individuals to make a difference to the brands they work for. The categories have been selected to ensure that individuals from various sectors are covered.”
To ensure that the recipients’ of the many awards are determined in a fair and just manner and to ensure the process is seen as transparent, IAA has appointed A C Nielsen to execute the nomination and voting process. Further Ernst & Young has been appointed to conduct audit and validate the entire process.
Winners are to be decided in a two-stage selection process; the first will include nominations and shortlisting by seasoned marketing, media and advertising professionals and the second will be the final selection of winners by a voting process among the shortlisted nominees, by respective senior industry peers