By A Correspondent
After having successfully launched BARC India Media Workstation (BMW) online certification test for the benefit of over 5,000 media professionals on the BMW platform, BARC India has now decided to make the test free for all its BMW subscribers across broadcasters, media agencies and advertisers.
BARC India had launched the test on July 20,, 2016, based on industry feedback on the need for a standardised testing and certification tool that would enable professionals as well as employers/organisations to evaluate their media proficiency.
BMW is a specialised software application specially designed to analyse media and advertising audience results, and subscribers are regularly trained so that they may make productive use of the application.
BMW online certification test was launched with an aim to provide a standard for skill measurement and certification of professionals engaged in TV viewership measurement, research & analytics, media planning and sales & marketing. By making the certification free, BARC India aims at attracting more media professionals to appear for the test.
This free certification initiative for BARC India’s BMW subscribers will not only benefit BMW users by improving their employability quotient, but will also help an organization appraise the skill level of their employees with the help of a pan-industry measurement standard.
“We are pleased with the response we received from the industry when we launched the certification test. While the certification test was initially launched as a pay service, we have now made it free for all our subscribers. This has been done to encourage more professionals to take the test and benefit from it,†said Partho Dasgupta, CEO, BARC India.