Big Bazaar joins hands with the biggest brands for “Hum Taiyaar Hain” campaign

By A Correspondent

Big Bazaar (Future Group) has partnered with leading brands across categories for the popular ‘Maha Bachat’ sale. This partnership will be in the form of a campaign “Hum Taiyaar Hain” which will feature the CEOs and MDs of the respective brands communicating to the audience that they are ready with their products on stand for the ‘Maha Bachat’ sale. The motive behind the campaign is to mark the efforts of the brand partners who invest equal amount of enthusiasm and dedication to make the sale possible. Also, for the first time these brands are voicing their support for ‘Maha Bachat’. The sale will be held from the 13^th till 17^th of August 2016 across all Big Bazaar stores in India.

The “Hum Taiyaar Hain” campaign will principally revolve around the CEOs and MDs making it loud and clear to the customers on how they’re well in advance prepared for the upcoming ‘Maha Bachat’ sale. Different print and other advertorials will showcase the brand heads giving out the message of the campaign. There are big sales, big discounts and big savings on over 300 brands across all cities.

A spokesperson from Big Bazaar said, “Maha Bachat which is in its 11^th year, offers incredible discounts on every product and every brand, it is an unparalleled opportunity for customers to save on everything they buy. A sale of such incredible proportion is impossible without our partners just like us, they too prepare for it months in advance and work towards the success of ‘Maha Bachat’ every year. Continuous cooperation from partners is a definitive and crucial factor in Maha Bachat’s success over the years. So let’s have a campaign that shows this partnership.”