By A Correspondent
There was a buzz that Star India’s Channel V might go back to being a 24-hour music channel. And, finally, the network made the announcement that transition will happen. With this, Channel V introduces music entertainment in India where visual content will be the focus. The programming will focus on music videos.
With the foray back into the music television industry, Hemal Jhaveri, General Manager and Executive Vice President – Channel V, Star Gold, Movies OK and Utsav movies said, “Channel V has been a strong brand synonymous with music in India. We at V are keen on changing the music videos viewing experience. Last few years the TV music category has been dormant. With the revamp of Channel V, we aim to redefine the music video experience by delivering an uncluttered high-quality experience, with curated content for a visual delight.”
Along with a new look and programming, Channel V will also launch a high decibel 360-degree marketing campaign across key metros. With prime focus on the digital medium, the campaign will also have a presence on TV, radio and outdoor sites. Other than this the channel will also participate in some on ground activities to grab the attention of the young audiences at major youth hangouts across key metros.