By A Correspondent
Ten Sports has announced a new identity for its bouquet of sports channels with ‘Never Stop’ as the network positioning. The network will also be rebrand its existing bouquet of channels as Ten1, Ten 2, Ten 3 and Ten 1HD. The new logos and positioning will be officially unveiled on air on Friday, April 1.
Commenting on the rebranding of the channel bouquet, Rajesh Sethi, Global CEO, Ten Sports Network said: “Our rebranding effort signals the start of a new era, a contemporary and energised approach to how the network views its sport sphere, with maximum excitement and engagement for its viewers.â€
Elaborating on the new channel identity, Sethi said, “In order to break free from sports-specific channels, we are taking the numeric route. We strive to bring international-quality sports to our viewers and we want them to watch sports as it is consumed internationally with numeric-based channels. It is our endeavour to ‘Never Stop’ delivering sporting action to our fans.â€
According to a communique, the brand refresh will also be accompanied by an extensive new programming rollout