By A Correspondent
With the onset of summer, Rasna is set to unveil new commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. Rasna has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016 – a Gorilla. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.
In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given Free with any 32 glass pack of Rasna Fruit Fun.
The other two promotions from Rasna this year are with the instant drink powder Rasna Fruit Plus. Also, with 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time anywhere or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”.
These new promotions were announced after an extensive research amongst kids and mothers between July and September of 2015, conducted by the company to ascertain the interests and attractions of children to bring them closer to the brand. The result is for everyone to see with the new engaging promos that Rasna has packed with the products.
Piruz Khambatta, Chairman and Managing Director, Rasna said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.â€
Rasna has developed two different TVCs, one each for their range of Fruit Fun and the Fruit Plus product range. The Fruit Fun ad will see the new Rasna girl, Naisha bravely and confidently engage with a Gorilla who emerges to scare kids playing in the garden. Naisha bravely faces the Gorilla to save her friends and starts playing the Muzos to the Gorilla, who stands confused and eventually starts dancing to her tune. As the ad progresses, the scared kids emerge from their hideouts and thank the girl for her bravery while calling her a hero. Towards the end of the ad it is revealed by Naisha that the Gorilla is the true hero as she reveals Akshay Kumar under the hood of the gorilla’s head. The ad closes with Akshay and the new Rasna girl echoing the most loved punch line – I Love You Rasna!
The second film is more athletic featuring Akshay Kumar taking a swim and talking about fitness and being healthy. The film showcases the vital ingredients with an endorsement from Akshay confirming the presence of 21 vitamins, minerals and natural fruit energy in the drink.