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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Links of the day (21 May)

Select links of stories handpicked by MxMIndia editors.

Written by

Blogging lands Indian lecturer in Dubai jail

The Times of India/Indrani Basu

http://timesofindia.indiatimes.com/india/Blogging-lands-Indian-lecturer-in-Dubai-jail/articleshow/20160993.cms

An Indian university lecturer landed in police custody in Dubai after he blogged against a private university based in Dubai, notes the report

Now, news broadcasters’ self-regulated ad cap falls through

http://www.exchange4media.com/51060_now-news-broadcasters%E2%80%99-self-regulated-ad-cap-falls-through.html

Exchange4media.com/Abid Hasan

The proposed ad cap planned to be self-imposed by news channels has not been implemented in right earnest.

Advertisers cannot risk ignoring social media

Mint/Gouri Shah

http://www.livemint.com/Companies/tFSfmaPRES62ov6EgVyy9M/Advertisers-cannot-risk-ignoring-social-media.html

Even in affluent districts in Mumbai, you get very variable Internet connections that hold India back, says GroupM’s Rob Norman in this interview

How Sony Entertainment is driving its online ambitions

http://www.indiantelevision.com/special/y2k13/sony_special.php

IndianTelevision.com/Zeba Warsi

Nitesh Kriplani is driving Multi Screen Media’s online agenda. An interview-based report

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