By Sunder Hemrajani,
Managing Director, Times OOH
As can be inferred, there is nothing as such for the Outdoor industry in the budget. However, there is a positive correlation between business confidence, investment, GDP growth and growth in advertising spends. Some of the budget proposals are expected to provide the impetus for growth in the economy. This should spur growth of OOH industry which has had a difficult year. But high food inflation and fiscal deficit continue to be a challenge.