Arvind Limited has announce its first campaign featuring Dr Lakshyaraj Singh Mewar from the royal family of Udaipur as the brand ambassador for Primanté, the company’s premium suiting and shirting brand.
Notes a communique: “The campaign, titled ‘Own Your Legacy, Own The Moment’. celebrates the timeless elegance and sophistication that Primanté fabrics bring to the modern wardrobe,” adding: “The Primanté Collection is a testament to Arvind Limited’s commitment to quality, innovation, and craftsmanship. By collaborating with Dr Lakshyaraj Singh Mewar, a symbol of heritage and tradition, Arvind Limited aims to weave a narrative that connects the grandeur of India’s royal past with the contemporary elegance of today’s fashion.”