Marketing services conglomerate WPP has announced a search for 16 talented individuals to join its Creative Tech Apprenticeship. The nine-month paid programme is designed to equip “passionate creatives with next-generation technological skills”, preparing them for careers in advertising, marketing and production.
Following two successful years – where the majority of apprentices received job offers from WPP’s global production arm Hogarth – the 2025 programme will begin in October. Successful applicants will have the opportunity to collaborate on real-world projects with globally recognised brands, all clients of WPP. Furthermore, they will receive exclusive training from some of the world’s most famous technology companies working with WPP.
According to a communique, classes will cover essential skills for the future of marketing and advertising, including creative coding, generative AI, game engines, virtual production, advanced machinery and more.
Said Stephan Pretorius, Chief Technology Officer of WPP: “New technologies such as generative AI have rewritten the rules of marketing. At WPP, we’re not just adapting, we’re building the next generation of creative technologists. Our apprenticeship programme empowers diverse talent with the skills and mindset needed to thrive in this exciting new era of creativity.”
Added Kat Sullivan, WPP’s Senior Director of Interaction Design, who also co-founded the programme with WPP’s SVP of Creative AI, Perry Nightingale: “Witnessing the transformation of our previous apprentices into creative technologists has been awe-inspiring. We like to call them ‘ripples’, as their global impact and ripple effect have been profound, from showcasing innovations at creativity conferences worldwide to helping demystify AI for top executives at some of our biggest clients.”