Kotak Mahindra Bank has unveiled its nationwide multimedia campaign, #SalaryKoJagao featuring actor Ranveer Singh. The campaign centres around Kotak’s flagship offering, ActivMoney, and spans TV commercials, digital platforms, outdoor displays, and social media channels.
Said Rohit Bhasin, Head of Retail Liabilities Product & Chief Marketing Officer, Kotak Mahindra Bank: “ActivMoney is a versatile product tailored to help customers monetise idle funds while ensuring liquidity and returns. Through this campaign, we aim to raise awareness amongst salaried individuals, a dynamic and fast growing segment of customers. These individuals are driven, aspirational and always seeking ways to grow their wealth. ActivMoney offers the convenience of fixed deposit-like interest without compromising liquidity, a much desired value addition for customers in this segment.”