England and Wales Cricket Board (ECB) and Rise Worldwide have announced their partnership for exclusive digital and virtual inventory sponsorship sales in India for select upcoming marquee series to be played in England.
Speaking about the partnership Tony Singh, ECB’s Chief Commercial Officer, said: “The market in India presents huge opportunities and we are excited to explore unique digital and virtual sponsorship sales in the country with Rise. By combining our expertise, we are looking forward to unlocking innovative opportunities for brands to interact with India’s passionate cricketing fan base.”
Added Nikhil Bardia, Head of Rise Worldwide, added: “Given our expertise in enabling strong brand properties through impactful interventions, the growth of digital and virtual inventory is the next step to build more value. We are committed to identifying customized avenues tailored to ECB’s brand partners to engage with their target demographics in India. The association also enables us to push the boundaries of possibility, and deliver unparalleled value to fans and sponsors alike.”