HDFC Life Insurance unveils a new campaign ‘No Jhanjhat Life Insurance Fatafat’.
Said Vishal Subharwal – Group Head Strategy and Chief Marketing Officer, HDFC Life: “India has very low penetration of life insurance – 3.2% coupled with a vast protection gap of about 91. This data indicates an extreme need for awareness of the product category. We at HDFC Life are innovating to create products that are easy to understand and can be purchased online conveniently.”