Gulf Oil Lubricants and Dentsu Creative have teamed up to unveil the ‘Unstoppable Army’ of Chennai Super Kings (CSK) fans.
The campaign was kicked off with a behind-the-scenes film, featuring CSK players, led by MS Dhoni, as they arrived on set prepared to shoot the Gulf Oil ad.
Notes a communique: “The Gulf Unstoppable Army campaign is a initiative that fosters a deeper connection between the brand, the fans, and the team. Leveraging digital platforms like YouTube, Instagram, and Facebook for the campaign’s launch and subsequent fan-generated content, Gulf aims to create a cohesive and engaging narrative that celebrates the spirit of cricket and its supporters.”