If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/
Q: What are the one or two or three things that a mid-career marketer must do to ensure that AI, tech and the vagaries of business render her/him irrelevant?
A: Mid-career in any industry could be under pressure due to sectoral reasons, specific corporate arthritis and individual inertia towards upskilling. Any individual who wants to remain relevant in the job market must alter her/his mindset towards the unfolding world order. This is applicable for any organisation that wants to be at the cutting edge of technology and competition.
While the approaches would be different for individuals and corporations, the meta approach have to be the same. The individual has to strategise at a personal level (eg upskilling, continuous learning, align resumes to job, and highlighting sector specific skills etc). The corporations have to address the transformation at every aspect of organisational management. What would work well for both the affected parties is to plan a future backwards strategy and be ready (read nimble enough) for multiple eventualities that could threaten thriving in the future. There is no one specific approach that can be applied in both the cases as an off the shelf approach. It has to be a customised approach keeping specific challenges in mind.