Blissclub, a leading activewear brand dedicated to reconnecting women to the joy of movement, unveiled its latest campaign encouraging women to “familiarise themselves with the liberating experience of undistracted workouts”.
Said Minu Margeret, Founder-CEO, Blissclub: “As we launch Move Uninterrupted, our mission is clear: we’re not just breaking a sweat; we’re breaking through the atmosphere of societal expectations and sparking conversation about equality in responsibilities within the household . If men can believe household chores are alien, then ladies, prepare for lift-off because we’re turning ‘me-time’ into a must have adventure. It’s time for women to reclaim their workout space, and gentlemen, let’s make ‘shared chores’ the new universal norm. Together, let us redefine societal norms, break down stereotypes, and create a space where everyone can thrive without interruptions.”