By Our Staff
Tic Tac, the confectionery brand of Ferrero India, has launched its latest digital campaign, #FindYourMatch, to promote the awareness of its minty and fruity range of flavours.
A series of digital films, featuring Ranveer Singh in various avatars, takes viewers on a fun ride, demonstrating how every personality has its own flavor match in the Tic Tac universe.
Speaking on the campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said: “Tic Tac, being a youthful brand, always looks at innovative ways to engage with its audience. The #FindYourMatch campaign not only brings together the dynamic personality of Ranveer Singh, but also integrates the power of music through our collaboration with Spotify. We are confident that this campaign will playfully celebrate the delightful Tic Tac Flavors with each personality type, amongst our consumers. This innovative concept adds an element of fun and excitement, providing an opportunity for our audience to interact with the brand in a meaningful way.”