By Our Staff
Volkswagen India unveiled the ‘Whatever Diwali Brings You, We Got You’ campaign to capture the essence of Diwali and the last-minute chaos in the preparation process. Conceptualised by DDB Mudra group, the campaign playfully showcases the imperfect yet memorable moments during the Diwali rush.
Said Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “With ‘You’re in a Volkswagen,’ we aimed to capture the various emotions that we unlock in the lives of our customers. So for Diwali, we decided to look beyond the typical festivities and embrace the significance of little moments.”