By Our Staff
WPP has partnered with Shopify to bring the full value of the platform to enterprise clients. This partnership brings the companies together to jointly develop products with shared insights.
As part of the partnership, Shopify will collaborate with WPP on product development in order to build targeted solutions across sectors including consumer packaged goods, health and wellness, and fashion.
Said Mark Read, CEO of WPP: “The commerce sector has seen an incredible explosion in growth over the last few years, which is why Shopify is a natural fit for our clients given their enterprise credibility and speed at which they innovate. As WPP continues to scale and strengthen our commerce offerings and expertise, I’m confident that this partnership will lead to more growth opportunities for the brands we work with.”
Added Harley Finkelstein, President of Shopify: “For two decades, we have been perfecting Shopify to enable leading enterprise brands to reach their consumers directly and accelerate their business globally. We’re excited to unlock even more opportunities for global commerce innovation and help more brands future-proof their businesses by partnering with WPP and their world-class clients.”