If you thought the response by our Wizard with Words would be a ‘yes’, you must read the response here. Without further ado, here’s Dr Bhaskar Das in the July 25 edition of Das ka Dum. Read on…
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Q. We’ve seen a frenzy in the recent past with the marketing of some big banner Hollywood titles. Do you think movie marketing could be a worthwhile career choice for true blue CMOs in India
A. Frankly speaking, as a student of marketing myself, I would not fantatise about building a career through movie marketing and going up the ladder in corporate hierarchy in that space. This is not to say that the task would be boring but with Covid and the rising popularity of OTT platforms and the array of content options they offer, the sheen and attraction of a career in movie marketing is withering away fast.