What’s your view on the issue? Read the response by Dr Bhaskar Das in the July 17 edition of Das ka Dum and decide for yourself. Read on…
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Q. Former Hindustan Unilever boss Sanjiv Mehta has said his successor is going to face stiff competition from homegrown players (Reliance, Adani and numerous smaller players). Would you say that hyper-competition will only improve life for us consumers? Or will it get more complicated?
A. I agree with Mr Mehta’s observation. In fact it’s true for every FMCG category. One the one hand, there is intensification of regional players, both at price level and substitute/ alternative level. On the other, there is the entry of new players with deep pockets and staying power (read more and sustained ability to absorb loss and deeper understanding of Indian market).
Coming to your second point, there are two possible ways of looking at it which you have included in your question ie yes too many options might demand/ compel a more calibrated engagement on the part of consumers. Note: the intensity of competition would compel organisations to focus on innovation, brand-building, leveraging technology to improve services and continuously engage with their stakeholders through both analytics and ethnographic insights.