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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Kevin Vaz joins Viacom18 as CEO-Broadcast Ent

Vaz will also lead regional and marketing for Viacom18's digital entertainment business, across geographies.

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Kevin Vaz

Senior media professional and long-time Disney Star CxO Kevin Vaz has joined Viacom18 as CEO-Broadcast Entertainment. Vaz will also lead regional and marketing for Viacom18’s digital entertainment business, across geographies. This announcement was made by Akash Ambani and Uday Shankar at a leadership townhall held at the company headquarters on Monday (July 10).

Vaz will operate out of the Viacom18 headquarters in Mumbai.

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