By Our Staff
Parle, India’s leading manufacturer of biscuits and confectionery, has launched a television campaign for their toffee brand, Parle Kismi. Titled “#HarKismiMeinHaiKiss,” the nationwide campaign highlights the role of Parle Kismi as a catalyst for love. The TV commercial has been conceptualized by Rediffusion.
Commenting on the campaign, Krishnarao Buddha, Senior Category Head at Parle Products, said: “As we reflect on our school and college days, we recall the emotions of friendship, pure love and days filled with pranks. Parle Kismi has consistently served as an enabler, empowering individuals to express their deepest feelings. With our latest TVC, we aim to appeal to the newer generations, evoke nostalgia and revive cherished memories of friendship, affection, and compassion. Our mission is to spread love and reignite the influence of ‘Kismi’ among our beloved younger audience.”
Added Kalyani Srivastava, Jt. President, Rediffusion: “We are excited to launch our new Parle Kismi campaign, which features a catchy jingle and a heartwarming film. The campaign is based on the idea that a kiss is a powerful expression of love, and Parle Kismi is the perfect way to add a touch of sweetness to any kiss. We believe that this campaign will resonate with the younger audience.”