The question is self-explanatory so let’s hear it from Dr Bhaskar Das in the October 13 edition of Das ka Dum. Read on…
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Q. Should advertisers be reflecting the real mood of the festive season with a recession staring in our face. While there is happiness and camaraderie, there is also worry about the present and the future.
A. I don’t belong to the group of pessimists who see problem in any solution. Many sectors have experienced good business growth in spite of the doubting Thomases. In matters of business, it’s very critical to deaverage trends. While the merchants of gloom have been bemoaning the possible onset of the coming winter in many countries, if one looks beyond an average trend , one would discern that seven countries, including India, have defied the pessimism of other countries by showing growth through strategic intervention. The countries are Vietnam, Portugal, Greece, Saudi Arabia, india, Japan and Indonesia. Author Ruchir Sharma decoded this trend. So managing business with a generic market-driven pessimism may not be the best way forward to move forward.