We couldn’t not have asked this question, given the development of last week (where our Wizard with Words took charge of a digital marketing company as Chairman). Without any further ado, here’s Dr Bhaskar Das with the August 1 edition of Das ka Dum. Read on…
If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.
Q. For someone who has spent a lifetime in traditional media, how has this dramatic switch (and shift) to digital been?
A. Your question conflates a sectoral atrophy, if you will, with individual discovery mindset. When one has a future-backwards mindset and a paranoia about irrelevance, future needs to be embraced seamlessly to enjoy the journey of life. So, I am a travelling student who leads the life of a gig worker to enable me to get future proof, unless the default end reality of the journey sets in early. The learning curve is the new relevance curve.