Okay, the Best Friends Day idea is a bit stretched, but the role of relationships and friendships in revenue generation isn’t. Let’s hear it from Dr Bhaskar Das in the June 8 edition of Das ka Dum. Read on…
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Q. It’s Best Friends Day. Or should we call it BFF Day. As someone who has been into offering mutually beneficial opportunities for salience (read adsales) for eons, how much of a role would you say does friendship and relationship play in revenue generation?
A. Relationship is like another important capital for business or beyond business. If relationship is used as transaction, it yields less dividend than when it is used for forging a sustained partnership. Relationship is that lubricant which keeps the machinery of human existence going.
Needless to say, that in a business context , it is not the only thing that acts a panacea for every challenge. But it certainly is a critical component, internally and externally, for a corporation to be successful.
When one engages in a transaction with an individual/ business who goes beyond the mere call of duty, that act can lift the experience to a level of delight. I admit that when it comes to business, relationship can’t supersede logic and rationale for a decision, but it leaves a residue of satisfaction, post-execution. However, when it comes to personal relationships, irrational (not necessarily absurd) feelings dominate a life-long bonding with a significant other (I mean gender fluid). And that ‘significant’ need not be a life partner.
So on this Best Friends/BFF Day, I wish you a great life and a great journey.