We couldn’t not have followed up our question of yesterday with this one. So here’s Dr Bhaskar Das in the March 29 edition of Das ka Dum. Read on…
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Q. Further to our question on Shashi Sinha taking over as Chairman, BARC, if you had to send him a string of text messages as advisories, what would they say?
A. I don’t have the expertise to send any advice to a giant in the media and entertainment space like Mr Sinha (like a colossus of Rhodes)… beyond: may the force be with you to set new standards of all metrices to facilitate better quality of decision-making by marketers.