The question is detailed. So let’s hear it from Dr Bhaskar Das in Das ka Dum dated March 7. Read on…
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Q. We would like to refrain from commenting any further… in a sense, the question is laced with a comment. So let’s hear it from Dr Bhaskar Das in Das ka Dum dated March 7. Read on…
A. Any special occasion is an opportunity for brands to connect their cause-based purpose to its served audience market. Today’s consumer is intelligent enough to decode any approach of tokenism to a purpose. It would be self-defeating for the brand too in the long run.