It’s an unfair question to ask, because how can anyone give the perfect answer?! But, it’s when there are shades of grey that we turn to our Wizard with Words for counsel. Without any further ado, let’s hear it from Dr Bhaskar Das in Das ka Dum dated March 7. Read on…
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Q. Do you see the impact of the Russian invasion of Ukraine impacting adspends? Or too early to say?
A. Fundamentally we stay in a connected world and everything is going to affect everything, directly or indirectly. Ukraine isn’t going to be an exception. Secondly, these are early days of the conflict (may not be for the victims) since the sabre- rattling had started. One can only simulate multiple scenarios but the real scenario would alter differently, everyday.
But as Bertrand Russell opined once: war doesn’t determine who is right – only who is left. So we have to wait and watch the repercussions of this aggrandisement on business sentiments. Already some impact has started showing on oil prices and the auto industry. In short, the outcome won’t be very palatable for sure, if the war hysteria continues to escalate, irrespective of the sector.