We asked him this question for two reasons. One, as a media veteran and visionary, his views would be vital. But we know how much he loves print, so did what we love doing most (and fail 101% of times): provoke him. Without any further ado: the February 22 edition of Das ka Dum. Read on…
Btw, it’s World Thinking Day today (Feb 22). If there’s one person whose thinking we admire, it’s our Wizard with Words. What say!?
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Q. The Madison and GroupM studies don’t paint a healthy picture for print? Is it time to write the epitaph (for print)
A. NO WAY. As a general principle I believe some air pockets can’t be perceived as an end of life or journey. I have mentioned in this column that it is important to learn the skill of deaveraging. While any research is directional about an unfolding future, the impact can be unique for individual print companies. I think print media has a very unique space that complements the screen agnostic market place, at both demand and supply side. Besides, print business of the top 20 leading print companies are in pink of health and they have been rising to higher altitudes post some stong headwinds due to pandemic. In a sense , they would be stronger now as they demonstrated their corporate resilience in weathering unfavorable operating environment. Hence I am not a member of the naysayers’ club and won’t be able to write an epitaph for print in India. Business models me ght die but print medium or news in legacy media would not wither away.