Okay, it’s not a fun question as one would expect from Das ka Dum on a normal day, but we’ll reserve that for some other day. Meanwhile, let’s read Dr Bhaskar Das’s response to our question in the June 28 edition of Das ka Dum. Read on…
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Q. Your comment on the performance of Indian advertising agencies at Cannes Lions 2021?
A. I think the performance of Indian advertising agencies in Cannes Lions 2021 has been good if one goes by the medals tally. India has surpassed 2019’s tally by bagging 22 metals, as compared to 18 in 2019 and 21 in 2018. In the backdrop of the pandemic and a challenging business environment, it’s definitely a commendable performance. Since you are part of the same industry, I am sure you might be feeling the same.