Not the best of questions to kick off the week, but we thought he could get provoked to give a controversial answer. But, then, it’s BD, and that word doesn’t find a place in his dictionary. Let’s read what Dr Bhaskar Das has to say in the Feb 15 edition of Das ka Dum. Read on…
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Q. GroupM and Madison will declare their adspend forecasts this week. Would you like to hazard a guess on what it could be in percentage terms for CY 2021?
A. In either case, I expect (read pray) for an upward movement in the adspend forecasts for the M&E industry. Going by the current greenshoots in various businesses, albeit at different pace, the optimism is kosher.