So we thought it was a weak question, but the answer props it up. As our Wizard with Words always does. Without further Dr Bhaskar Das in the Dec 9 edition of Das ka Dum…
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Q. We’ve heard of brands and the loyalty around them. Why is it that politicians, bureaucrats and even journalists are not trusted much?
A. It’s a business axiom that when there is surfeit of choice, building and sustaining brand loyalty would always be a challenge. Secondly, trust can’t be demanded. It has to be earned. Now whether it’s brand or political class, loyalty becomes a function of an individual’s personal narrative and experience. A generalised statement about any specific class of profession and painting everyone with the same brush would be a gross misrepresentation of reality. For every alleged lack of trust of any professional class, there are equal and more evidence to the contrary. So you needn’t sound so dystopian.