By A Correspondent
If it was a semi-final for the political parties, it was a testing ground for the news channels too. The frenzy in the run-up to the elections in the five states of Mizoram (why should it always come last!), Telangana, Chhatisgarh, Madhya Pradesh and Rajasthan happened on telly as much on the ground.
The viewership numbers for the news channels have come in, and we sought the numbers from BARC. The tables below tell the story:
- HINDI NEWS
| Avg. Impressions | Â | ||
| Â | Tuesday 11th Dec 2018 | Prev 4 Tuesday | Growth |
| HSM | 402.9 Mn | 106.4 Mn | 3.8 times |
| MP/Chhattisgarh | 132.2 Mn | 16.1 Mn | 8.2 times |
| Rajasthan | 33.6 Mn | 8.7 Mn | 3.9 times |
| Assam/NE/Sikkim | 5.9 Mn | 2.1 Mn | 2.8 times |
| AP/Telangana | 1.8 Mn | 532 K | 3.4 times |
| TG: 15+/ respective market | |||
- ENGLISH NEWS
| Avg. Impressions | Â | ||
| Â | Tuesday 11th Dec 2018 | Prev 4 Tuesday | Growth |
| India | 1.4 Mn | 413K | 3.5 times |
| MP/Chhattisgarh | 86K | 30K | 2.9 times |
| Rajasthan | 25K | 11K | 2.3 times |
| Assam/NE/Sikkim | 146K | 34K | 4.3 times |
| AP/Telangana | 137K | 37K | 3.7 times |
| TG: M 22+ AB/ respective market | |||
- REGIONAL NEWS
| Avg. Impressions | Â | ||
| Â | Tuesday 11th Dec 2018 | Prev 4 Tuesday | Growth |
| Telugu News | 227.6 Mn | 45.2 Mn | 5 times |
AP/Telangana 2+
| Avg. Impressions | Â | ||
| Â | Tuesday 11th Dec 2018 | Prev 4 Tuesday | Growth |
| Rajasthan Regional Hindi News | 43 Mn | 5 Mn | 8.9 times |
Rajasthan 15+
| Avg. Impressions | Â | ||
| Â | Tuesday 11th Dec 2018 | Prev 4 Tuesday | Growth |
| MP/Chhattisgarh Regional Hindi News | 23 Mn | 2 Mn | 9.4 times |
MP/Chhattisgarh 15+