By A Correspondent
Cycle Pure Agarbathies has extended its collaboration with Amitabh Bachchan as its brand ambassador for another two years. Bachchan has been representing Cycle Pure Agarbathies’ products and ethos across India for the past three years.
Elaborating on the growth plans, Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said: “Amitabh Bachchan is an embodiment of honesty, transparency, ethics, and dedication that Cycle Pure Agarbathies stands for, making him the perfect fit to be the brand ambassador. His focus on hard work and persistent career innovations also resonate with optimism that we wish to evoke in the minds of our consumers. He is an icon that the nation reveres, the association with Amitabh Bachchan has always been an ideal platform for us to create an utmost bond with our audiences across the country. We are glad to continue this association looking forward to exciting collaborations ahead.â€