By A Correspondent
Discovery Kids has announced a deal with Media I.M. Incorporated Ltd, the London-based content distribution company, to premiere the hit animation series Sunny Bunnies in India. Under the three-year deal, which covers the pay-TV, simulcast and catch-up rights, Discovery Kids will air the first two seasons of the short format non-dialogue comedy starting this November. Discovery Kids is the first Indian broadcaster to take Sunny Bunnies, bringing the total number of territories across the world to air the series to more than 160.
Talking about the deal, Uttam Pal Singh, Head – Discovery Kids, Discovery Communications India, said: ‘’We are delighted to offer differentiated content like Sunny Bunnies and be a part of the world premiere of this unique comedy series. This fascinatingly crafted short format series and the mischievous characters, has all the elements to captivate and engage with the kids in India.â€