Sony Yay kicks off ‘Finding Funny’ campaign

By A Correspondent

Sony Yay, the recently launched kids entertainment channel from Sony Pictures Networks India, is set to launch aninteractive campaign titled Johnson’s Active Kids Shampoo Presents ‘Finding Funny Challenge’, in association with Act II. As a part of this campaign, the channel will also launch a school contact programme across the country. Tapping 800 schools nationally, the programme will cover 26 cities including Mumbai, Delhi, Hyderabad, Chennai and key cities from Uttar Pradesh, Maharashtra, Madhya Pradesh, Punjab, and Gujarat.

Said Leena Lele Dutta, Business Head, Sony Yay: “We all know that children’s imagination is unbounded and adventurous, exploration and play is what they thrive on. We wanted to encourage this very spirit amongst our little fans and that became the genesis of the Finding Funny campaign. To extend this campaign onground, we are also embarking upon the largest ever school contact programme.”