Signposts : September 13

With the festive season round the corner, MxMIndia ran a feature asking marketers and media planners about the mood prevailing in the market, and what lay in store for brands

http://www.mxmindia.com/2011/09/fireworks-less-bright-but-not-marketers%E2%80%99-outlook/

The other big story was the return of mythology shows in the Hindi GEC space to boost TRPs.

http://www.mxmindia.com/2011/09/mythologicals-look-back-to-a-bright-future/

Marketers, hark. Here’s a story on the return of cola major Coca-Cola to Myanmar (formerly Burma) after a gap of 60 years. That makes Cuba and North Korea the only countries where Coke does not do business.

http://adage.com/article/global-news/coca-cola-returns-myanmar-60-years/237123/

A software manager, a hardware manager, and a marketing manager are driving to a meeting when a tyre blows. They get out of the car and look at the problem. The software manager says: “I can’t do anything about this – it’s a hardware problem.”

The hardware manager says: “Maybe if we turned the car off and on again, it would fix itself.”

The marketing manager says: “Hey, 75% of it is working – let’s ship it!”

 

Sucheta Dalal @suchetadalal: 5 business channes+India feeds of BBC-CNN – and nobody is covering the launch of Apple’s new iPhone!! Do they know their viewers??

When on Twitter, do as HuffPost says and stay away from these boo-boos and no-nos. (But you can tweet about MxMIndia to your heart’s content.)

http://www.huffingtonpost.com/2012/07/13/what-not-to-tweet_n_1665535.html#slide=1207333/