Signposts… October 4

From the MxMIndia Archives

On October 4, we had a story on whether Indian brands were ready to realize and value the impact of social media. Then a story tracking retail sales for Puja and Dassera. And our Deputy Editor picked her favourite videos to drive your boredom away.

In your Facebook, in your brand?

http://www.mxmindia.com/2011/10/in-your-facebook-in-your-brand/

No slowdown in shopping! Retail sales up 50% with Puja and Dassera

http://www.mxmindia.com/2011/10/no-slowdown-in-shopping-retail-sales-up-50-with-puja-and-dassera/

The Anchor: Vidya Heble picks 10 videos to watch when bored at work (or not)

http://www.mxmindia.com/2011/10/the-anchor-vidya-heble-picks-10-videos-to-watch-when-bored-at-work-or-not/

Why YouTube matters, and what publishers can learn from it:

http://www.themediabriefing.com/article/2012-10-03/what-can-publishers-learn-from-the-homegrown-stars-of-youtube

It’s that time of year again, when we face an inundation of breast cancer awareness messages; but has it all done more harm than good?

http://www.guardian.co.uk/commentisfree/2012/oct/03/pinkification-breast-cancer-awareness-commodified

A friend emailed us with this true story:

A customer from an IT business needed their company leaflets reprinted urgently. The older leaflet, composed and printed at some cheapo place, bore this slogan: “Our service dedicated 3.428571429!”

It was strange, these figures. When asked, the customer explained that the El Cheapo place had gone the extra mile and divided 24 by 7.

@sardesairajdeep: Yes, we in the media need to change the public discourse. Less trivia, more substance. Less ratings, more respect.

@madmanweb: How many of you have DPs that were shot 10 Kgs ago?