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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Signposts… October 25

Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

Written by

This Day, Last Year

From the MxMIndia Archives

HT celebrating 100 years of Delhi, all year long

Hindustan Times is celebrating â€˜100 years of New Delhiâ€™ and has launched several campaigns and initiatives to propel the celebrations.

http://www.mxmindia.com/2011/10/ht-celebrating-100-years-of-delhi-all-year-long/

Retail giants offer 0% EMI to woo clients

Retailers like Future Group, Lifestyle, Godrej, MegaMart, Fabindia are offering 0% EMI to attract customers

http://www.mxmindia.com/2011/10/retail-giants-offer-0-emi-to-woo-clients/

Debrief: The Diwali Special

How do I gift stuff to anyone if all my savings have been burnt on getting KLPD*? Still, three ads caught my attention.

http://www.mxmindia.com/2011/10/debrief-the-diwali-special/

The Anchor: 6 mantras when starting your own agency

From making your communication work better, to building a dedicated core team.

http://www.mxmindia.com/2011/10/the-anchor-6-mantras-when-starting-your-own-agency

Read for the Weekend

http://kafila.org/2012/10/23/why-is-the-medianot-asking-hard-questions-on-the-deportation-of-fasih-mehmood-jtsa/

LaughÂ of the Day

All about the new shiny whatsit from that cooler-than-cool company:

http://www.wired.com/underwire/2012/10/alt-text-apple-rumor-mill/

Tweet Of The Day

Faking News @fakingnews: BREAKING: RTI reveals Ravan scam – only one head, but expenses shown for ten… Happy Dussehra

We welcome you to contribute links to Signposts.Â Inbox these editor@mxmindia.com. BBM 23050B5D

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