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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Signposts… October 10

Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

Written by

This Day, Last Year

From the MxMIndia Archives

An interesting mix of stories on October 10, though the World Magazine Congress which was due to start on the day occupied centrestage.

Chalo Dilli!

http://www.mxmindia.com/2011/10/chalo-dilli/

FMCG biggies go America to co-brand wares

http://www.mxmindia.com/2011/10/fmcg-biggies-go-america-to-co-brand-wares/

Engagement Study holds hope for magazines

http://www.mxmindia.com/2011/10/engagement-study-holds-hope-for-magazines/

The Anchor: Sumanto Chattopadhyay on 7 reasons why print cannot die as an advertising medium

http://www.mxmindia.com/2011/10/the-anchor-sumanto-chattopadhyay-on-7-reasons-why-print-cannot-die-as-an-advertising-medium/

Link of the Day

Courtesy of Lk Gupta â€@Lk_Gupta: Great idea for an interactive print ad… Volkswagen/Mudra/Mediacom listening?

http://mashable.com/2012/10/09/most-interactive-print-ad-lexus/?utm_medium=referral&utm_source=pulsenews

Chuckle of the Day

Actually this makes a serious point but is full of funny links and references. Must. Chuckle.

http://www.guardian.co.uk/commentisfree/2012/sep/24/gangnam-style-south-korean-pop

Tweets Of The Day

Swapan Seth â€@swapanseth: #VadraMovies. Do Sau Beegha Zameen

We welcome you to contribute links to Signposts.Â Inbox these editor@mxmindia.com. BBM 23050B5D

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