If you’ve been following the MxMIndia coverage of the television measurement imbroglio, you’ll figure that it’s not as much an issue of the technical points of measurement as it’s an issue of egos.
Read our Big Story today: http://www.mxmindia.com/2013/07/no-method-in-this-tamasha/. Yes, indeed there’s no method in the madness. In fact it’s bizarre.
There are times when one wonders why is it that such mature minds aren’t able to settle an issue that’s got no basis.
Is it a question of the leadership? Or is it an issue of just not understanding the real issues of the industry.
Whichever way: enough is enough.
Let’s hope the weekend brings us some good news.