MxMIndia

Tag: Zoomcar

  • Focused on establishing the guest-host connect

    Zoomcar announces brand campaign

    By Our Staff

     

    Zoomcar, the marketplace for car sharing in emerging markets, has announced its first large scale brand campaign #ApniHiSamjho that depicts ahost-guest connect. With this campaign Zoomcar expects to see users have a better understanding of the marketplace model.

     

    Said Greg Moran, CEO and Co-Founder Zoomcar:“We are excited to go live with our new brand campaign #ApniHiSamjho that was created to showcase and build our Guest-Host community. #ApniHiSamjho is the overall tagline of the campaign that articulates the true spirit of our platform.  We believe a brand campaign should ultimately tell a powerful story. At its core, it’s about translating this story for people in such a way that we clearly demonstrate the value that we create for them. Whether you’re a guest or a host, you come to the Zoomcar platform with the expectation that we can help serve your requirement.  We believe this campaign helps satisfy this need, whether a guest embarking on a trip or a host pursuing an entrepreneurial opportunity.”

     

  • A campaign to promote ZAP Subscribe was launched in the form of TVC, print, outdoor, and digital media across India

    Zoomcar goes big with ATL campaign

    By A Correspondent

     

    Zoomcar has rolled out its new ad campaign that has been conceptualised and created by Ogilvy India highlighting Zoomcar’s car subscription model ZAP.

     

    Speaking on the campaign, Varun Jha, Sr. Vice President & Head-Marketing at Zoomcar said: “This is our first ever big bang ATL campaign since we launched in 2013. Therefore, the focus as was to work with the best in class creative and media partners in order to produce world class content. We roped in Ogilvy as our creative partner and prepared the entire campaign in under three weeks. The same rigour was shown by Motivator (GroupM) while deploying media. With the shift towards long-term rentals and not buying cars anymore, it’s an apt time to launch ZAP Subscribe. That being said, building a new category is long drawn process and needs constant hammering across consumer touch points. Zoomcar is committed to the Indian market when it comes to mobility solutions and wants to dominate the hockey stick growth curve that will happen in car subscription services over next few years.”

     

    Commenting on making the film, Amitabh Agnihotri, Group Creative Director at Ogilvy said: “Car subscription is a fairly new concept to most Indians. It needed to be conveyed through a simple creative idea. Proposal with a twist is such an idea. And the idea and the script allowed us to make it in an epic style. Like a scene out of a film. All these things put together make it a memorable film that you want to watch again and again.”

     

    The integrated campaign has been conceptualized by Amitabh Agnihotri, the Group Creative Director at Ogilvy India. He also penned the lyrics for the brand anthem which is on air on across radio stations in 15 cities. The TV ad been directed by Abhinav Pratiman of Early Man Films.

     

     

  • The appointments came after a two-month multi-agency pitch

    Ogilvy bags Zoomcar creative. Motivator to handle media duties

    By A Correspondent

     

    Zoomcar is to roll out a nationwide ATL campaign and has appointed Ogilvy as its creative agency while GroupM agency Motivator will handle media duties. The appointments came after a two-month long multi-agency pitch at Zoomcar’s Bangalore office.

     

    Said Varun Jha, Senior Vice President & Head Marketing at Zoomcar: “Zoomcar is gearing up for its next phase of growth and in this critical mission, we need top notch partners and folks who can match up our pace and are aligned to our broader vision. For this purpose we invited reputed agencies for the creative and media pitch in September 2018. Post multiple rounds of presentations and interactions, we found team Ogilvy to be closest to our vision and strategic thought process. Moreover its out-of-the-box thinking and creative route made them an obvious choice. We’re confident that as our brand custodians, Ogilvy will help us execute a stellar campaign and partner in next phase of Zoomcar’s growth. We found similar passion and rigor in team Motivator.”

     

    Added Rajiv Khurana, Chief Growth Officer, Motivator and Radhika Ramani, Managing Partner, South: “There is a global consumer trend towards sharing, rental and subscription economy and it has started to influence consumers with progressive mindset in their choices for mobility. Zoomcar has been pioneer in revolutionising the self-driven mobility space in India.

     

    We are excited to partner with Zoomcar as it gives us a platform to exhibit our unique business performance expertise. We are confident of our approach & tools leveraging data, content & digital to deliver the business advantage for Zoomcar in a rapidly changing media landscape.”

     

    And this is what N Ramamoorthi, President- Ogilvy South said: “As we speak, subscription-based mobility is transforming the mobility sector across the world and Zap Subscribe is pioneering the revolution in India. For us, it’s exciting to partner the young, creative marketing professionals at Zap Subscribe and create content and experiences that will help unchain customers from the burden of ownership.”