MxMIndia

Tag: ZEEL

  • The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko

    Zee Hiburan celebrates first anniversary in Indonesia

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced that Zee Hiburan, its GEC in Indonesia, has successfully completed one year in existence. The channel caters to mainstream Indonesian audiences with a mix of popular Indian serials, Bollywood movies, Bollywood shows and cookery programmes, dubbed and subtitled in Bahasa Indonesia.

     

    Sushruta Samanta

    Speaking on the channel’s first anniversary, Sushruta Samanta, Business Head, Asia Pacific said, “The success of Zee Hiburan has been simply stupendous. The whole-hearted acceptance of Indian content in Indonesia, has helped the channel reach over 1.4 million pay TV viewers within a year of its launch. We look forward to build on this success and achieve greater heights in the future. As a part of its one-year celebrations, Zee Hiburan will add popular drama series, ‘Punar Vivah’ as well as kids’ content to its existing offerings.”

     

    Zee Hiburan meaning Zee Entertainment in English, was launched last March in Indonesia as a GEC with popular Indian series such as Sapne Suhane Ladakpan Ke,Kumkum Bhagya, Qubool Hai, Jab Love Hua, Rab Se Sona Ishq, Alladin, Ramayan, Khana Khazana and Fear Files. In September 2015, the channel added the popular comedy show Bhabiji Ghar Par Hai, and the hugely popular period dramas, Jodha Akbar and Razia Sultan.

     

    The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko.

     

  • A Media Sales House for the APAC region

    Zee unveils media sales arm ATL Media APAC

    By A Correspondent

     

    The APAC region of Zee Entertainment Enterprises Limited (ZEEL) announced the launch of ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian Media businesses in the region for advertising sales. ‘ATL Media APAC’ will work with both mainstream and retail clients targeting the South Asian population in the key markets across the region. A similar model is currently operational in the MENAP region where ZEE has tied up with several channels including Geo TV, Imagine Movies, Cartoon Network apart from its own portfolio of ZEE channels.

     

    Amit Goenka

    Commenting on this new division, Amit Goenka, CEO, International Broadcast Business, ZEEL said, “Our APAC business is on a fast track and ATL Media APAC will help us to consolidate and add new clients into the segment. We believe this initiative will be beneficial in helping us grow the overall Ad Sales pie for the South Asia channels.”

     

     

    Sushruta Samanta

    Revealing further details on ATL Media APAC, Sushruta Samanta, Business Head – APAC said, “The new unit will be led by Ms Deepali Gupta, Revenue Head, ATL Media APAC, who has more than 13 years of experience in advertising sales across media in India and APAC markets. I strongly believe that Deepali, whose new role is effective immediately, is the ideal candidate to lead this new division”.

     

    ZEE’s APAC’s region currently distributes eleven South Asian channels in the region targeting the diaspora population, apart from five localized channels for the local mainstream viewers. ZEE has an existing sales network across key APAC markets including Singapore, Bangkok, Kuala Lumpur, Sydney & Jakarta.

     

    Deepali Gupta

    Deepali Gupta, who is based out of ZEE’s Singapore office added, “The decision to launch this new division stems from the need to address the growing market fragmentation in the ethnic media space. The new service is a one stop shop for all media solutions which will help clients achieve significant results for their marketing campaigns and at best prices. We have already initiated discussions with other leading networks across media to represent them.”

     

    ATL Media APAC will represent media businesses including TV, Radio, Print and Digital in the region.

     

  • A 2-day festival for creativity & innovation in marketing and communications

    Kyoorius announces ZEE MELT 2016

    By A Correspondent

     

    Kyoorius announces ZEE MELT 2016, a unique festival that brings together advertising, digital, marketing, emerging technologies and the media & PR industry. MELT is a 2-day festival conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.

     

    The festival is scheduled to be held on 11 and 12 March at Hotel Pullman Suites and Novotel, in Aerocity, New Delhi. Over the two days of MELT, Aerocity will transform into a buzzing zone of activity where 2000 people connecting creativity with marketing shall convene to discuss, inspire and learn through sharing and interaction.

     

    MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from advertising, digital, media & PR, marketing and emerging technologies by industry experts, catering to all experience levels. To name a few, Ted Mellström (Art Director at Forsman&Bodenfors, Sweden); Mark van Iterson (Director Global at Heineken, Amsterdam); Mark Curtis (Founder & Chief Client Officer at Fjord Net, London); Tom Betts (Chief Data Officer at Financial Times, London); Gaurav Mishra (Digital Director at Conde Nast, Mumbai) for Media and PR and Darren David (CEO at Stimulant, San Francisco).

     

    The content for MELT 2016is divided across 4 key pillars:

    :: Learning – These events are based on imparting knowledge and provide inspiration in the form of vocational or skill workshops

     

    :: Showcase and Gallery – To excite visitors with newer experiences, with curated content from partners

     

    :: Networking – Encouraging new, meaningful and relevant interactions with people from the industry

     

    :: Celebration – No festival is complete without opportunities to have a good time with peers and friends

     

    Each of these pillars are being driven by content partners and participating brands at MELT 2016. Each of these will give delegates an opportunity to gain real insights into the creative communications industry from industry specialists.

     

    Punit Goenka

    Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL) said: “As we pursue our vision 2020 of being ranked amongst the leading global media companies, there has been a conscious effort invested in creating and partnering brand IP’s. ZEE MELT will enable stakeholders from Media, Marketing and Communications to meet at a common platform and exchange experiences, knowledge and insights. This is the second edition of MELT and I firmly believe that it grow and be accepted as a premier Industry event in the years to come.”

     

    Rajan Bhalla

    Rajan Bhalla, Chief Marketing Officer, HT Media Ltd said: “HT is delighted to associate with MELT, which bring together doyens from the world of branding, advertising & media, creating an excellent opportunity to interact and engage with them through intellectually stimulating sessions. I am especially excited about ‘HT Osmosis’ at MELT, which will provide creativity new wings.”

     

     

    CVL Srinivas

    Renewing their association with MELT 2016, CVL Srinivas, CEO, GroupM South Asia said: “We are delighted to continue our association with MELT. It is a platform where leaders from technology, content, data and digital interact with young talent to help shape the future of our industry. Like last year, GroupM agencies and specialist units will help curate content for the event in addition to holding workshops.”

     

     

    Rajesh Kejriwal

    Rajesh Kejriwal, CEO and founder of Kyoorius said: “We are delighted to announce the second edition of Zee MELT. This two day gathering of the best speakers and presenters from the industry with the addition of experience zones and workshops is definitely going to set us apart. It is heartening that our founder partners, Zee, Hindustan Times and GroupM, have increased their involvement, bringing more compelling content for delegates to enrich themselves.”

     

  • To bring the best of Bollywood films, entertainment and general interest programmes to Germany

    ZEEL enters Germany; to launch free-to-air channel by mid-2016

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into Germany. The company also shared its plans to launch a free-to-air television channel for this market by mid-2016. This FTA channel will offer high-quality Bollywood films produced by the Indian film industry as well as popular Indian television series to German screens, 24-hours a day. The new channel´s core target group will be females between the ages of 19 and 59. The channel is planned to be available on the most important satellite and cable platforms. Friederike Behrends will be responsible for business operations in the German-speaking area.

     

    Amit Goenka

    Amit Goenka, CEO-International Broadcast Business, ZEEL said: “Our foray into Germany is a major step as part of our international expansion strategy. The objective is to establish a lasting presence and grow in the German television market. With our highest levels of entertainment and new content, we are confident of being able to offer our German viewers an attractive enrichment to the existing range of television offerings.”

     

     

    Neeraj Dhingra

    Neeraj Dhingra, CEO Europe at Asia TV Ltd. (Zee TV) said: “The launch of the channel will signify ZEEL´s entry into one of the world´s most important television markets, in which the Bollywood genre is still barely represented as yet. With 210,000 hours of programming and more than 3,500 film titles, our endeavor is to delight the German audiences with Indian content.”

     

    “We also welcome Friederike to the ZEE family. She brings with her a rich experience and in-depth knowledge of Media, Broadcasting and TV content. Her extensive international and national industry expertise will help us not only to cement our presence in the German market, but take it to greater heights;” Dhingra added.

     

    Friederike Behrends

    Until recently, Friederike Behrends was the Senior Strategy Advisor for the international streaming provider Magine, being responsible for its German market entry in 2014. From 2008 to 2012, she was Managing Director of WDR media group digital GmbH and the full-service internet agency web COLONY in Cologne.

     

  • Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role

    Siju Prabhakaran to head the Zee Tamil Business

    By A Correspondent

     

    Siju Prabhakaran , Business Head of Zee Kannada, will now take over as the Business Head – Zee Tamil. He replaces N S Easwaran who has decided to pursue his career outside ZEE. Siju has shown credible leadership in managing the Zee Kannada Business. He has been with ZEE for over 15 years now and has experience in sales as well. Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role.

     

    Elaborating on his new role, Siju Prabhakaran said, “Tamil Nadu is a market with huge potential. This is one market where television viewing is a habit that is quite difficult to break. I’m looking forward to bringing the necessary changes to this habit that will benefit Zee Tamil and help us grow in leaps and bounds.”

     

  • By creating eco-wealth, ZEE is confident of building a stronger business and a more sustainable world in the process

    Zee is Green eco-friendly initiative takes off

    By A Correspondent

     

    ZEE Entertainment Enterprises Limited (ZEEL) has pledged to go Green with the launch of its ‘ZEE is Green’ initiative. As a pilot project, ZEE has successfully transformed the set of &TV’s ‘Gangaa’ as a ‘Green’ set.

     

    Punit Goenka

    Speaking on this initiative, Punit Goenka, MD & CEO, ZEEL said, “Every industry has environmental responsibilities and the Media & Entertainment Industry is no exception. Film making and content creation is like any manufacturing activity with high fuel and electricity consumption, raw material and manpower usage, and production of landfill waste. With ‘ZEE Is Green’ we aim to translate our environmental commitment into action by integrating sustainability across our organization, in front of the cameras as well as behind it.”

     

    Elaborating further, Goenka said, “Since the last three months, we have been working closely with all the stakeholders, from the production houses to the studio owners to our vendors. We have tried to study their problems, their needs, and their work processes. After doing an in-depth analysis, we have devised eco-friendly systems which do not disrupt their normal processes drastically but will still make a significant impact in the reduction of carbon emissions and production cost, over a period of time.”

     

    Discussing the initiative, Roland Landers, Chief Brand Officer, ZEEL commented, “In line with our corporate brand philosophy of ‘Vasudhaiva Kutumbakam’, ZEE has been embracing the world as One Family. As a caring corporate, we want to touch people’s lives, not just through our entertainment but by building a sustainable enterprise that fosters action towards a better world. Our ‘ZEE is Green’ initiative aims at developing the next generation of production practices that puts people and profits in sync with the planet.”

     

    The mission of ‘ZEE is Green’ is to raise awareness, build capacity and foster the widespread adoption of economically viable, environmentally restorative and socially constructive processes. The pilot project under this initiative was the successful greening of the set of &TV’s popular show ‘Gangaa’. Green measures introduced on the set include the installation of colour-coded bins for waste segregation, an organic waste converter to transform wet waste into manure and a plastic shredder that prevents wrongful reuse of plastic bottles and also saves on the fuel associated with their transportation.

     

    Other measures adopted include the use of eco-fonts to print scripts which will reduce ink consumption by approximately 35%, the installation of water coolers with RO purifier to eliminate the use of 20 liter plastic water jugs, the use of rechargeable batteries in sound recording and the commissioning of solar street lights in the studio complex.

     

    In the next phase, these policies will be extended to other productions with the aim of cutting carbon emissions by 10 per cent in the coming year. Further, ZEE will also be launching Zeeisgreen.com, a portal which will host unique green guides, the green experiences on different sets and useful information which will be easily accessible to all stakeholders. The site will host a unique module which will list vendors who provide environment friendly goods to be used in production.

     

  • Living Entertainment brings to you an international food experience from 11th September 2015

    Living Foodz set for Sept 11 launch

    By A Correspondent

     

    Living Entertainment has announced the launch of an international food and lifestyle channel ‘Living Foodz’. This foodtainment channel specializes in exploring the evolving social status of food; moving out of the confines of the conventional kitchen into a world of entertainment and adventure with food. Having food at its core, Living Foodz will explore different perspectives towards food and the way it touches people – from lifestyle, travel, wellness to food infotainment and reality.

     

    The channel will be available across all DTH providers like Dish TV, Tata Sky, Airtel, Videocon and all other leading cable networks in dual feed Hindi and English from 11th September 2015.

     

    Living Entertainment in India will be an extension of the Living network belonging to Essel Group which already exists in the international markets. Living aims at bringing alive all things factual with an element of entertainment in order to appeal to the global audiences. Living in India will truthfully echo the ‘Living’ philosophy and encompass everything that will help one to discover, awaken and transform oneself.

     

    In sync with the corporate brand positioning of ZEEL – “Vasudhaiva Kutumbakam -The World is My Family”, Living Foodz will resonate the philosophy perfectly with the energetic programming mix. For the Indian market, Living Foodz will be the international food & lifestyle channel that will have a universal feel; which will appeal to the new age Indian. This foodtainment channel is targeted at both men and women across all age groups in urban digital households. The core audience set would comprise of well-travelled & connected people with high interest level of food.

     

    Within a year, Living Foodz will be available across countries worldwide producing global food content for global audiences. The audience will be taken on an exhilarating food expedition alongside eminent celebrity chefs and food personalities like Ranveer Brar, Gautam Mehrishi, Rocky & Mayur, Vicky Ratnani, Kunal Kapur, Rakhee Vaswani through their different shows. With a substantial increase of audience interest in various niche sectors, Living Foodz, has the right formula that is sure to enthrall one and all.

     

    Speaking on the new initiative, Dr. Subhash Chandra, Chairman, ZEEL and Essel Group said, “We are very proud to present Living networks in India. This is yet another endeavor from our group to bring the world closer through entertainment. Living is all about global mindsets and experiences. This is also in line with our group philosophy of “Vasudhaiva Kutumbakam – The World is My Family”. Our group has always believed in creating not just great content but building genres and brands that are milestones.”

     

    Also present for the launch, Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises Limited said, “With Living, we intend to make global content for global audiences. This will be for the first time ever that original content from India will be available to audiences across the globe. We are very proud to present this new form of entertainment to our audiences”

     

    Commenting on the occasion Piyush Sharma, CEO Zee Living- India APAC says, “Living is our endeavor to showcase audiences with great lifestyle content. Growth of digitization is leading to fragmentation of audiences, thereby creating an opportunity for differentiated and genre specific content. Moreover, increasing digital households are giving rise to increased audience expectations and demand for more diverse viewing opportunities. Under this scenario we are providing Living Foodz to people who love exploring and knowing more about food.”

     

  • Beginning this quarter and building on its brand promise, &pictures will showcase bigger and better movies

    &pictures celebrates 2 years with HD

    By A Correspondent

     

    Commemorating its second year, &pictures has announced the launch of a prime property ‘&HD Exclusive’ from 18th August on &pictures HD.

     

    In a short span, the channel has emerged as one of the most favoured movie channels that delivered innovative and ground-breaking campaigns throughout the year. To woo audiences during Valentines, &pictures launched a successful campaign to promote the television premiere of Lunchbox. In a bid to enthuse its varied audiences, the channel launched ‘Bond Nights’ and its success opened many interesting promotional avenues for Hollywood flicks.  The channel continued with its innovative programming by premiering ‘Beyond All Boundaries’ during the month of cricket World Cup.

     

    Beginning this quarter and building on its brand promise, &pictures will showcase bigger and better movies for its audiences. The channel is all set to host a distinctive bouquet of World Television Premieres of some of the latest films like Dil Dhadakne Do, Tanu Weds Manu 2, Bangistan, NH10, Badlapur amongst many. Other than this, the channel is also gearing up for more interesting varied content in the second half of the year.

     

    On the occasion, Ruchir Tiwari, Business Head Hindi Movie Channels, ZEEL said, “It has been a fantastic journey for us at &pictures.  Celebrating the second anniversary of &pictures, we are launching a unique offering ‘&HD Exclusive’ for our valued viewers. The premiere property on &pictures HD will showcase films that have been carefully handpicked and will be available exclusively only for its audiences.

     

  • Amagi and Zee Entertainment Enterprise have announced the addition of Zee Cinema to their bouquet of channels offering geo-targeted advertising

    Amagi and Zee expand partnership to drive choice and value for advertisers

    By A Correspondent

     

    Amagi Media Labs and Zee Entertainment Enterprise have furthered their partnership, adding Zee Cinema to their list of channels that serve geo-targeted TV ads. A significant development, Zee Cinema will now give advertisers targeted access to over 158,600,000 viewers and coverage across 16 markets where Amagi has the capability to deliver geo-targeted content. These 16 markets are: Delhi-NCR, UP, Punjab, Rajasthan, Gujarat, Bihar, Jharkhand, West Bengal, North-east, J&K, Mumbai, Rest of Maharashtra, MPCG, Bangalore, Hyderabad, and All India- DTH.

     

    Zee Cinema gets added to the list of high-viewership channels which are already on amagi platform that includes: Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh)

     

    In a diverse market such as India, Amagi’s platform offers advertisers the benefits of targeted reach and increased relevance in key markets. Advertisers can use Amagi’s platform to market region-specific products, communicate regional offers and promotions and to increase share of voice in target markets. As one of the country’s leading media houses, Zee is well placed to amplify the effectiveness of this offering and the partnership with Amagi is reflective of the company’s commitment to driving incremental value for advertisers.

     

    Ashish Sehgal, Chief Sales Officer, Zee Entertainment Enterprise Ltd. said, “We are confident of the value that Amagi’s platform offers our advertisers.  Geo-targeted TV ads will add greater direction and specificity to media planning, especially in the Indian market. Our partnership with Amagi will significantly boost our efforts to offer greater ROI to advertisers.”

     

    Amagi co-founder, KA Srinivasan said, “We are extremely pleased to announce the launch of geo-targeted TV ads for Zee Cinema. We feel there is tremendous scope for the growth of geo-targeted TV ads in a country as varied as India. It is our endeavour to be India’s central advertising platform that offers advertisers a reliable and cost-effective solution to TV advertising. The addition of Zee Cinema to our bouquet of channels is a step forward in this direction.”

     

  • The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore

    Zee set to acquire Odia channel Sarthak TV

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced its decision to acquire 100% equity stake in Sarthak Entertainment Pvt Ltd which operates popular Odia GEC ‘Sarthak TV’.

     

    The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore.

     

    With this Zee enters the rapidly expanding Odisha market from a bouquet of channels in other regional languages like Marathi, Bengali, Telugu, Kannada and Tamil.

     

    Launched in 2010, Sarthak TV has been a leader amongst Odia GECs. Commenting on the acquisition, ZEEL MD and CEO Punit Goenka said:  “The acquisition of an already profitable, market leading venture is going to be a value accretive investment in line with our philosophy of enhancing shareholder value. Sarthak will further add to our formidable bouquet of 33 channels in the domestic market”.

     

    Said Sitaram Agrawalla, Founder & Managing Director of the Sarthak Group and Raj Thourani, Director, Sarthak TV: “It gives us great pleasure to announce that Sarthak will now be a part of India’s leading entertainment network. Being the oldest and market leading network in India, ZEEL would provide the perfect platform for Sarthak to grow further in the future. With a history of successful operations, we are sure Sarthak will be a great value-add for ZEEL”.

     

  • The two brand films aimed at engaging the audiences to the most significant period in the evolution of Indian Cinema

    Zee Classic unveils new positioning – ‘Woh Zamaana, Kare Deewana’

    By A Correspondent

     

    Zee Classic unveiled its brand films highlighting its core proposition of ‘Woh Zamaana, Kare Deewana’ during the telecast of its celebrated musical concert ‘RD Night’ on Sunday, April 26, 2015. The two brand films aimed at engaging the audiences to the most significant period in the evolution of Indian Cinema.

     

    Designed and developed by Whyness and produced by Abstract Films, the films are directed by Pariskhit Vaidya.  They encapsulate the ethos of bringing alive an era of films that not only enchanted but was also revered by the audiences. Rehashing the cult classic path-breaking films such as Padosan and Sholay, the brand films reconstruct the scenes merged with contemporary situations and characters.

     

    Speaking on the occasion, Ruchir Tiwari, Business Head, Hindi Movies Cluster, ZEEL said “Zee Classic is a trendsetter within the cluttered television environment and its success lies in the truly distinct content. Classics, in its true sense, embody the cultural and cinematic roots that exude timeless warmth transcending generations. Zee Classic with its tagline of ‘Woh Zamaana, Kare Deewana’, promises to bring home the eternal magic of classic Hindi cinema. However, in order to make the content relevant for today, we are recreating those immersive moments with our brand films that will resonate with our dedicated audiences.

     

    The insight behind our new brand films is simple – classic cinema in its intrinsic value has the ability to transport you to a different world which today’s films rarely do and that is also in sync with our positioning Bhool Jao Sab Kuch aur Kho Jao Zee Classic ki Haseen Duniya Mein. With the best collection of movies spanning several eras of Indian Cinema, we are setting out to indulge our audiences to the finest treats.”

     

  • The new identity will aim to target new audiences while appealing to the changing palate of the movie viewing audiences

    Zee Cinema unveils new brand identity

    By A Correspondent

     

    Celebrating its 21st anniversary this month, Zee Cinema is set to unveil a brand new identity with a more vibrant, colorful and contemporary look. The new identity will aim to target new audiences while appealing to the changing palate of the movie viewing audiences.

     

    Designed and developed by Supere Studio from Argentina, the refreshed packaging is derived from an extensive qualitative research and analysis mapping the consumer behavior and their consumption pattern. One of the key insight that emerged out of this research was the matter in which cinema is consumed in India. Movies are considered as dream factories that immerse its audiences by making them part of a larger than life phenomenon. Taking a cue from such insights that are in sync with the channel’s core proposition of ‘Movies.Masti.Magic.’, the refreshed brand identity introduces the magical element of a portal that creates an aura of fantasy that resonate the thoughts of millions. Appealing to a wider spectrum of audiences, the refreshed identity exhibits a vibrant and dynamic animation that captures the true essence of masti.

     

    Keeping intact the brand’s key components of yellow and green colors, the new sleek logo of the channel has reversed the dominance of yellow along with the fresher flavor of green. The added color scheme of the new packaging exudes dynamism with an interesting splash of colors – red and blue – which amplifies the variety showcased on the channel.

     

    Speaking on the new identity, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL stated,  “Acknowledging with gratitude the adulation that our audiences have showered upon us over the years, Zee Cinema is now entering an exciting phase in its 21st year. Perceived as the trusted and most preferred Hindi movies destination, the channel is considered an important family member by its viewers. Just as cinema has changed over time, audiences preference have also shifted in accordance with cultural tastes and trends and Zee Cinema has, always, evolved to keep in sync with these changing scenarios. Keeping this in mind, we have refreshed and modernized the identity while retaining the inherent equity held in the current look and feel. The revamped packaging is designed to heighten the movie viewing experience for our audiences all around the globe.”