MxMIndia

Tag: ZEEL

  • Zee, GroupM & D&AD to partner the two-day event which will culminate in Kyoorius Ad & Digital Awards which has Colors as presenting sponsor

    Kyoorius launches Melt, 2-day ad, media & marketing festival

    By A Correspondent

     

    Transmedia Fine Papers-promoted Kyoorius has launched Melt 2015, a festival of creativity for the advertising, media, digital and marketing industry in partnership with Zee Entertainment, media services conglomerate GroupM and London-based creativity body D&AD.

     

    The festival will take place on May 21 and 22 in Mumbai at the National Sports Club of India (NSCI) and neighbouring Nehru Centre, culminating in the Kyoorius Advertising and Digital Awards night on May 22 at the NSCI. “We expect over 5000 people over the two days which will be packed with seminars, exhibitions and workshops,” said Rajesh Kejriwal, Founder and CEO of Kyoorius who has curated the event, adding that the intent is to build the event around four pillars: Learning, Networking, Showcase and Celebration. “Our objective is to see everyone carry a key takeaway from each of these buckets,” said Kejriwal. The Kyoorius Awards will continue to have Colors as the presenting sponsor.

     

    Punit Goenka

    Said Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL): “Zee is proud to partner with Kyoorius at Melt 2015, which promises to be India’s largest celebration of creativity. Zee Melt offers us a platform to curate and present thoughts and lessons that all of us in the business need to know.“ Zee is also hosting the third edition of its Mindspace series at Melt with leading marketing heads from global and Indian corporations in attendance. “We are also looking at crowdsourcing content ideas, where we will give people the opportunity to put forth their ideas which Zee will then evaluate,” Goenka said.

     

    Added Tim Lindsay, CEO of D&AD in a statement: “Engaging the wider marketing communications industry in a conversation about excellence – in insight, creativity and execution – can only have positive economic, cultural and social outcomes. This is at the heart of what D&AD and Kyoorius are about.” Like last year, the judging process of the event will continue to be powered by D&AD.

     

    CVL Srinivas

    Talking of GroupM’s association with the event, CVL Srinivas, CEO, GroupM South Asia said that while there is a lot of talk about digital media, technology and data, “ultimately, ours is an ‘ideas’ business. We continue to support many initiatives that act as a rich learning ground for the industry. We will be partnering with Kyoorius and Zee to help curate the event and organise some interesting sessions around creativity in the digital era.” GroupM in partnership with HT Media Group and Kyoorius will conduct a print advertising contest, where entries will be invited from not only the creative community in advertising, but from young professionals who have a great print idea to share on the given brief.

     

    While attempts are made to not compare Melt with Goafest officially, the three-day festival held in April in Goa by the Advertising Agencies Association of India and the Advertising Club, industry persons are looking forward to both events. Srinivas believes it’s incorrect to compare the two and said GroupM is actively associated with both events as also with many such initiatives. Said Goenka: “We are confident of what Melt is going to deliver for the industry, and that’s why Zee has chosen to partner it.” And Goafest? “We’ve been associated with it in the past, and will continue our association with it,” Goenka clarified.

     

    Elaborating on the way he has built the festival, Kejriwal said Melt has no sponsors. “We only have partners. So, Zee is a principal partner, GroupM and D&AD are strategic partners, then there are other partners who are bringing in content in some way or the other.” The IP of each of the events at the fest will be owned by the partners, he added.

     

    Partners include Zee, GroupM, D&AD, Hindustan Times, Happy Finish, afaqs, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Maxus, Youtube, Google, BARC and many more in the pipeline. Details on Melt can be accessed at readytomelt.com.

     

  • &TV plans to commission locally produced content

    Zee Europe celebrates 20 years with launch of &TV

    By A Correspondent

     

    ZEE Europe celebrated the completion of 20 years of Zee TV in Europe recently with a special gala, where it announced the launch of &TV, a brand new entertainment channel. The celebration was attended by Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) and Rajesh Iyer, Business Head, &TV. Actor Shah Rukh Khan also attended the event.

     

    Derived from the conjunction ‘&’, the channel stands for binding people, ideologies and philosophies. The content of the channel is contemporary and contextual, depicting the progressiveness of the viewers. &TV will ‘celebrate the spirit of living’ through its content offering. Shah Rukh Khan hosts the channels’ flagship show India Poochega – Sabse Shaana Kaun. Like the host, the format of the game show challenges conventions, whereby the common man dons the role of the ‘Asker’, as well as that of the ‘Contestant’. While the Askers pose the questions, the Contestants demonstrate their street-smartness to win the coveted prize money.

     

    Commenting on the 20 years celebration, Punit Goenka, MD & CEO, ZEEL, said, “We are proud to be a medium through which Indians living abroad have stayed connected to their roots back home all these years and we will continue to entertain and engage audiences with a unique blend of high-quality and innovative programming”. On the launch of the new channel &TV he said, “&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. We are certain that with the launch of &TV, we will capitalize on further such opportunities to build a robust entertainment bouquet and march ahead towards achieving the global ambitions set for the company.”

     

    Neeraj Dhingra, ZEE Europe CEO, said, “Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. We are certain that with the launch of the contemporary channel &TV, these ties will strengthen. The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are beyond excited to have Shah Rukh Khan as the host of our flagship entertainment programme. We are certain that the audience will enjoy seeing a different side of their superstar!”

     

  • General Entertainment channel localized for the Indonesian audience

    Zee Entertainment launches Zee Hiburan in Indonesia

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced the launch of Zee Hiburan in Indonesia. ‘Zee Hiburan’, which means ‘Zee Entertainment’ in English, is a GEC that features popular Indian serials localized for the mainstream Indonesian audience.

     

    Speaking on the launch of Zee Hiburan, Sushruta Samanta, Business Head – Asia Pacific, Zee Entertainment Enterprises Ltd. (ZEEL) said, “Zee Hiburan in Indonesia is our 3rd launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay-TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC Channel within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”

     

    Sushruta Samanta

    Sharing more details on the channel, Mariaa Gint Lizing, Country Head, Zee Entertainment Enterprises Ltd. (ZEEL) said, “With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as ‘Color Your Life’ showcasing every emotion in the most colorful fashion. Inspired from paper puppets & paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian & Indian cultures.”

     

    The channel will showcase popular ZEE shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, Kumkum Bhagya, Pavitra Rishta, Kasam Se, Sapne Suhane Ladakpan, Jab Love Hua, Fear Files and many more.

     

    Zee Hiburan – Warnai Hidup Anda (Zee Entertainment – Color your life) is currently available as a pay channel on ICTA – Indonesia Cable TV Association and K Vision (DTH platform) and will soon be available on more platforms in the market. After the successful launch of Zee Bioskop in Indonesia last year, Zee Hiburan is geared up to woo the local Indonesian audience with popular Indian daily soaps.

     

  • He spoke about the changed business environment in India with initiatives by the new government

    Punit Goenka delivers keynote at WIEF

    By A Correspondent

     

    Punit Goenka

    Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL), delivered a keynote at the 19th Wharton India Economic Forum (WIEF) held at The Wharton School, University of Pennsylvania. In his keynote, which was on the theme of the conference ‘India: Delivering the Dream’, Punit Goenka spoke about the changed business environment in India with initiatives by the new government and the current state of the media and entertainment industry in India. He also discussed ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years.

     

    Speaking on the Media & Entertainment Industry in India, Punit Goenka, MD & CEO, ZEEL said, “Widespread technological advances in the ecosystem and the digital experience driven mainly by aspects like digitization of cable industry, has brought a new mindset to make business – quicker, targeted, transparent, and collaborative. This industry is certainly a sunrise sector for the nation’s economy. Proving its resilience to the world, the Indian M&E sector is on the cusp of a strong phase of growth.”

     

    He, furthermore, commented on ZEEL’s journey saying, “With most industry firsts to our credit, we as a global entertainment conglomerate have always been at the crest of innovation and leadership. We take immense pride in the fact that, unlike other global media companies which have travelled to India to set up their operations, ZEE has travelled against the flow and has successfully set up its presence across 169 countries, entertaining over 730 million viewers across the globe.”

     

    The Wharton India Economic Forum (WIEF) is a student-led business conference to discuss the opportunities and challenges faced by India. Started in 1996, it is a leading India-focused business forum held annually at The Wharton School, University of Pennsylvania which is among the top 3 institutions in the world for business education. The WIEF attracts business leaders, policy-makers, professionals and students to engage in fruitful dialogue and is attended by over 400 delegates including Wharton MBA, Penn Graduate and Undergraduate students, Wharton alumni and industry representatives and professionals.

     

  • He will discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years

    Punit Goenka to deliver a keynote at the 19thWharton India Economic Forum

    By A Correspondent

     

    Punit Goenka

    Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) will deliver a keynote at the 19th Wharton India Economic Forum (WIEF) to be held at The Wharton School, University of Pennsylvania on Saturday, February 21, 2015. Speaking on the theme of the conference ‘India: Delivering the Dream’, Punit Goenka will address the changed business environment in India with initiatives by the new government and the current state of the media and entertainment industry in India. He will also discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years.

     

    The Wharton India Economic Forum (WIEF) is a student-led business conference to discuss the opportunities and challenges faced by India. Started in 1996, it is a leading India-focused business forum held annually at The Wharton School, University of Pennsylvania which is among the top three institutions in the world for business education. The WIEF attracts business leaders, policy-makers, professionals and students to engage in fruitful dialogue and is attended by over 400 delegates including Wharton MBA, Penn Graduate and Undergraduate students, Wharton alumni and industry representatives and professionals.

     

    The other keynote speaker at the 19th Wharton India Economic Forum is Hital Meswani from Reliance Industries Limited while some of the other confirmed speakers include Rehan A. Khan, Abbott India, Sanket Akerker, Microsoft and V.R. Iyer, Bank of India.

     

     

     

  • Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers

    Zee rolls out HD League for the affluential

    By A Correspondent

     

    ZEE has announced the launch of network’s new brand identity – Zee HD League.

     

    Zee HD League is a complete bouquet with the best of Hollywood and Bollywood blockbusters, cutting-edge entertainment and best-in-class sporting action. A comprehensive 360 degree marketing campaign across affluential touch-points such as airports and multiplexes along with special emphasis on digital is being rolled out to promote the Zee HD League. As part of the HD campaign – Zee TV HD will showcase the World Television Premiere of the critically acclaimed and award-winning movie The Lunchbox on Sunday, 8th February.

     

    Sunil Buch, Chief Business Officer, ZEEL says, “With close to a 40 per cent increase in the sales of flat-panel TVs coupled with an aggressive push by DTH and Digital Cable players, HD channels continue to gain consumer traction. Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers. Our approach will be two pronged – Adding width in terms of new HD channels and depth by looking at HD exclusive offerings from each of our channels.”

     

    Ashish Sehgal, Chief Sales Officer, ZEEL said, “There is a clear opportunity for advertisers to sharply target the elusive affluent audience segment. HD subscribers have a high skew towards the premium 25+, SEC AB in 6 metros and are growing at a whopping 50% per annum. By adopting a network approach, we will further strengthen our monetization strategy by offering advertisers a suite of advertising options across multiple genres.”

     

  • The channel to be available in Sub-Saharan Africa from February 03, 2015

    Zee World launches in South Africa

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced the launch of a new television channel, Zee World, at a glittering event in Johannesburg. The channel aims to offer its viewers an extra-ordinary world of entertainment, and will be the first-of-its-kind to showcase television series, Bollywood movies, reality shows and more action packed content. Zee World is a GEC and is the first offering from ZEEL for mainstream viewers in Africa.

     

    Subhash Chandra

    “The corporate positioning of ‘Vasudhaiva Kutumbakam’ meaning ‘The world is my family’ is the driving force that enables us to bring authentic and entertaining content to global audiences, with a vision to reach a billion viewers by 2020,” said Essel Group & ZEEL Chairman, Dr. Subhash Chandra.

     

    Zee World is a customized channel experience for mainstream audiences in Africa and will be available from February 03, 2015 on DSTV channel 166. All content that will be aired has undergone extensive research and customization including editing and dubbing with most of the channel’s content dubbed in South Africa using local talent.

     

  • The channel has brought on board music composers Salim Sulaiman to compose an upbeat and memorable audio composition

    Zee refreshes look, adopts core proposition of ‘Har Lamha Nayi Ummeed’

    By A Correspondent

     

    Punit Goenka

    At its recently hosted annual awards show – Zee Rishtey Awards, Zee TV announced an evolution in its core proposition from ‘Ummeed Se Saje Zindagi’ to ‘Har Lamha Nayi Ummeed’. Punit Goenka, ZEEL MD & CEO unveiled an all-new, vibrant and dynamic brand packaging that resonates with its core ethos, while staying relevant to the changing palate of its loyal audiences.

     

    Speaking on the occasion, Zee TV Business Head Pradeep Hejmadi said, “Zee TV’s core proposition of Ummeed se saje Zindagi was about a celebration and vindication of a woman’s emerging beliefs and a reflection of her changing hopes, dreams and optimism. This essence was embodied by each of our protagonists who emerged as role models and harbingers of hope for the masses. In that sense, Zee TV will always stand for Ummeed. It is the articulation that will change to reflect the changing times. Today, with India poised for growth, there is a feeling of ‘a new hope, every moment’.  Zee TV’s new slogan ‘Har Lamha Nayi Ummeed’ captures this spirit and its brand philosophy as also its content will reflect the same!”

     

    Pradeep Hejmadi
    Nitin Karkare

    Zee TV has rolled out a 360-degree marketing campaign across HSM to unveil the new identity. The creative agency FCB Ulka has conceptualized a simple visual device of ‘fingers crossed’ to bring alive the new proposition. The channel has also brought on board ace music composers Salim Sulaiman to compose a very upbeat and memorable audio pneumonic to bring alive the essence of the new brand proposition.

    Nitin Karkare, COO, FCB Ulka said, “Har Lamha Nayi Ummeed – the power of the moment that can bring hope/ummeed being the notion and tagline, the creative idea had to be something that not only sticks to people’s minds, promotes a telegraphic take-out of the message but also has a viral potential to become the talk of the town.”

     

  • Anjana will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams

    Anjana Kshetry is Head – Brand Solutions, Zee Digital

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd. (ZEEL) has announced the appointment of Anjana Kshetry as Head – Brand Solutions, Zee Digital. In her new role, Anjana will report to Debashish Ghosh, Chief Knowledge Officer, Essel Group.

     

    Anjana will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. She will also be responsible for leveraging the ZEE Sales team for integration of digital propositions with TV sales propositions in the most optimum manner. Furthermore, she will be looking at Brand integration opportunities in the digital arenas being explored with Essel Vision.

     

    Anjana was previously the Senior Vice President – Sales & Brand Solutions, heading the National Sales portfolio for Brand Solutions and Zee Khana Khazana. She has been associated with ZEE for about 14 years, and has worked with the organization in multiple capacities. She started in the Marketing Team for the Zee English cluster and subsequently led the national sales portfolio for Zee Music, Zee Café & Zee Studio and Zee Khana Khazana. She has spearheaded various client led sales initiatives for building client relations at the top levels by way of CRM activities.

     

  • The two industry leaders have done some splendid work making them worthy winners of the awards

    Announcing! Punit Goenka is Mediaahperson of the Year and Uday Shankar is Mediaahperson of the Decade

     

     

    By Pradyuman Maheshwari

     

    It’s that time of the year when we decide on who’s are those who have done well and who are those who haven’t all done that well.

     

    And since this is also the time that Impact magazine announces its Person of the Decade, we also thought of participating in the exercise. And then figuring whether our choice matches with Impact’s.

     

    The Mediaah! view is of course one person’s opinion, Impact’s belongs to the industry and is managed by WPP-owned IMRB. But as a process, it has its chinks.

     

    The first stage requires people to send in their nominees. This could be any name. You could even name the barman at Toto’s, if you please. The editorial team then sifts the names and adds on a few if they think a certain name deserves to be in the final list of nominees. Later,  a mail goes out to select industryfolk and the final winner is decided upon by voting on certain parameters. Now, given that the voting happens around October, whoever is making waves in the second half of the year is almost always the winner.

     

    This year, the nominees were:

    Sam Balsara

    Piyush Pandey

    Prasoon Joshi

    Punit Goenka

    BD Park

    Sachin and Binny Bansal

     

    If Sachin and Binny Bansal were in this list, then we thought Prime Minister Narendra Modi should’ve also been in it. After all, Impact has had Ambika Soni winning the award once and the PM has had a great year – winning the polls, super multiple media campaign and great use (and non-use) of the media after he got the top job.

     

    But that’s a decision of the Impact bosses and why get into it.

     

    BD Park is the bossman of Samsung,for those not in the know. Our view is he didn’t fit the list although Samsung has done some great work.

     

    We think Sam Balsara and Piyush Pandey have done some fantastic work on the BJP campaign and of course kept the flag flying high in their respective organisations – Madison World and Ogilvy. Ditto with Prasoon Joshi who was also elevated to an APAC role, won some good awards and also was part of the BJP creative offensive.

     

    But  is their achievement this year – note this year and not in their professional careers – big enough for the Person of the Year? I am not sure.

     

    The choice is now between:  Sachin and Binny Bansal and Punit Goenka.

     

    If the Impact Person of the Year selection process is to be seen and given that the public sentiment will naturally be towards the Flipkart Bansals, do you think they will bag the top honours. Or will they get the IPOY and Punit Goenka be made IPOY (Editorial Choice)? Or the other way around?

     

    My sense is that the Bansals are indeed deserving, but then from the branding and media perspective, PM Modi had a bigger impact.

     

    And the PM isn’t among the final nominees.

     

    As for Impact Person of the Decade, I am unaware of the procedure that’s going to be followed. There are various names that come to mind.

     

    Samir and Vineet Jain: for consolidating BCCL, warding off threats in Mumbai, leading Times Now to be the #1 in English News and leading India’s most successful media enterprise.

     

    Sir Martin Sorrell: He may not be a full-time in India but is active here and has a firm handle on his many businesses in the country. The last 10 years have seen Sirji’s empire rise and rise.

     

    Subhash Chandra:  Despite all the competition on the general entertainment channel front, his organisation is now no longer dependant on the flagship GEC for determining its fortunes. While he may keeping a tight grip on finances, he has taken the risks in the business and ensured he is one of the most profitable amount the big broadcasters.

     

    The Agarwals of Bhaskar and Guptas of Jagran: Consolidated their respective news empires with multiple editions in their markets. Made course corrections in some of their ventures and have moved far beyond the mindset of hinterland media magnates.

     

    Sam Balsara: for leading MadisonWorld remarkably, for being an industry leader and ironing out several issues

     

    Raghav Bahl: Would have been a worthy contender until he decided to exit Network18. Remarkable success story, but he may be the man to look for in the next decade with his digital forays.

     

    Arnab Goswami:  You may not agree with his brand of news television, but there can be no denying the fact that he’s the most watched news anchor today… and all of this has happened in the last six years.

     

    Uday Shankar:  Ensured Star Plus gets back to the top slot after being beaten by Colors and consolidated to be far ahead in the pack. Taken bold decisions to make Star India a mega-empire. Virtually controls sports broadcast in the country and is by far the most influent media professional in the country from amongst the non-owners

     

    There have been some others who have done some great work and we’ve some remarkable turnarounds. Shobhana Bhartia’s HT Media and CEO Rajiv Verma have done some splendid work on rebuilding the media conglomerate. Aroon Purie has ensured his empire stays relevant and continues to rise and Headlines Today becomes a force to reckon with. Kalanithi Maran with his Sun Network has continued to be the #1 in the South. Tarun Katial with the turnaround of Big FM. The retro positioning has worked wonders for the channel. Rajat Sharma’s stock is rising as India TV chief. Ashok Venkatramani has made a huge success of the MCCS channels after a forced rebranding.  Kartikeya Sharma’s iTV is gaining ground by the day. This list could go on.

     

    **

     

    So who is the Mediaahperson of the Year and the Mediaahperson of the Decade?

     

    Punit Goenka and Uday Shankar, respectively.

     

    Punit Goenka has consolidated ZEEL in a big way over the years and has taken his risks in programming and new iniatives. His role as BARC chairman has been tremendous and along with a sound team in Shashi Sinha as head of the techcom and Partho Dasgupta as CEO, is all set to deliver.

     

    And Uday Shankar.  Let’s repeat what we said before: Ensured Star Plus gets back to the top slot after being beaten by Colors and consolidated to be far ahead in the pack. Taken bold decisions to make Star India a mega-empire. Virtually controls sports broadcast in the country and is by far the most influent media professional in the country from amongst the non-owners. And add one more: he is the true inspiration for many (or should we say most) young professionals in the country. Rising from a rookie journalist to a mega-professional.

     

    **

     

    Many friends and acquaintances have asked me why we write about exchange4media events. Why publicise activities of competition? Why talk nice things of someone who damns you in private?

     

    Our view is simple: we are in the business of covering media, advertising and marketing. And by media, we mean all media. There are some who perceive as competition, a view cited as the reason for disallowing us to attend the Indian Marketing Awards on December 12.

     

    So is MxMIndia going to attend the Impact Person of the Year tonight (Friday, December 5). No, we are not. An invitation was sent to us. When we accepted it and asked if those who had sent it were sure that it was sent as part of the massmail from the Chairrman, the invitation was declined. Unfortunate, but then that’s the way the news media works. How many other Hindi news channels aired the India TV Aap Ki Adalat event live? Does an Indian Express ever cover the Filmfare awards? Such is life.

     

  • Based in Mumbai, she will lead the Content Team and will report directly to the Cluster Head, Vivek Srivastava

    Sonal Khanduja joins Times TV as VP – Programming, Eng Ent Cluster

    By A Correspondent

     

    Times Television Network (TTN) announced the appointment of Sonal Khanduja as Vice President – Programming of the English Entertainment Cluster which includes channels such as Movies Now and Romedy Now. Based in Mumbai, she will lead the Content Team and will report directly to the Cluster Head, Vivek Srivastava.

     

    Speaking on the announcement, Vivek Srivastava, Senior Vice-President and Head – English Entertainment Cluster, TTN said, “Sonal is a great addition to the team at TTN with a formidable base in the English Entertainment segment. With Sonal spearheading our Content team, we are confident that our premium English Entertainment channels – MOVIES NOW and Romedy NOW, will scale new heights.”

     

    Sonal moves to Times Television Network after a successful stint at Zee Entertainment Enterprises as the Head of Programming & Acquisition for Zee Studio and Zee Café. With over a decade of experience in the broadcast domain, her skills lie in Programming Strategy, Content Research, Acquisition and Production.

     

  • Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy

    Sunil Buch joins ZEEL as CBO

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Sunil Buch as Chief Business Officer (CBO). Sunil will be responsible for the business deliverables critical to the organization via effective and quick implementation of prioritized strategic initiatives across the organization. In addition, Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy.

     

    Punit Goenka

    Punit Goenka, MD & CEO, ZEEL, said “As we work towards accomplishment of our Vision 2020 goals, we want to undertake enterprise-wide strategic initiatives that focus on not only enhancing business performance but also bring in operational excellence and efficiency across the network. We are confident that Sunil’s high degree of consumer connect, his creativity and communication skills coupled with his sharp business focus and ability to manage a wide spectrum will enable us to gain significant competitive advantage.”

     

    Sunil has over two decades of well-rounded experience in Functional & General Management across various sectors including FMCG, Advertising, Media & Entertainment and Telecom Retail. Prior to joining ZEE, he was the Business Head – Reliance Own Retail at Reliance Communications.