MxMIndia

Tag: Zee5

  • To handle media planning, social media and creative development

    Madison Digital wins the AVoD mandate of Zee5

    By Our Staff

     

    Madison Digital, a unit of Madison World, has recently won the advertising-based Video on Demand mandate for Zee5. The agency will handle media planning, social media and creative development for Zee5’s B2B marketing function.

     

    Says Vishal Chinchankar, CEO, Madison Digital & Madison Media Ultra: “Zee5 has seen a tremendous amount of growth over the last few years. The brand has been coming up with impressive originals suited for the Indian market. We are extremely happy to partner with Zee5 in growing the AVoD business  for the platform.”

     

  • The 70-second brand film showcases extraordinary realities of South Asia

    Zee5 Global celebrates South Asia in its new campaign

    By Our Staff

     

    Zee5 Global has launched its global brand campaign “Welcome to South Asia: Stories from our world”. The campaign gives a 360-degree ringside view into stories from India, Pakistan and Bangladesh. The 70 second campaign video was ideated and visualised by WYP Worldwide.

     

    Said Archana Anand, Chief Business Officer, Zee5 Global: “What we’ve done at Zee5 is quite unparalleled. We’ve taken the largest library of Indian content across languages and added in the largest library of Pakistani shows and Originals as also Bangladeshi Originals, and we are taking this across the entire globe. With a staggering 130,000 hours of content, Zee5 is today the only platform to bring the extraordinary realities of South Asia alive through even more extraordinary stories in a single destination, and that makes it the foremost platform for South Asian stories globally. It is this new South Asia narrative that we looked for the campaign to convey, and it captures that perfectly through visually stunning depictions of the music, cinematography, drama and more that make up the daily lives of people in South Asia.”

     

    Added Amit Akali, CCO and Co-Founder, Wondrlab: “Very rarely do we get to create a campaign that literally the world will see. What makes Zee5 stand apart for the international target audience is that it’s truly a reflection of our region – India, Pakistan, Bangladesh and has unique content and stories from our part of the world. All around the world, people are embracing content from outside of their geography, in fact, hungry for it. And because content is only a reflection of our reality, we have some truly unique stories to share. We wanted to bring out this uniqueness of the region, and does that of Zee5, with the aim of being the custodian of content from this part of the world. Which Zee5 truly is – if you see the bank of content from India, Pakistan and Bangladesh, it’s unparalleled.”

     

  • Called Serendipity Media Technology, it is an AI-powered content creation platform

    Tarun Katial & Keertan Adyanthaya launch new venture

    By Our Staff

     

    Tarun Katial
    Tarun Katial
    Keertan Adyanthaya
    Keertan Adyanthaya

    Tarun Katial, former CEO Zee5, and Keertan Adyanthaya, former Head of Content & Communication for The Walt Disney Company APAC in Hong Kong, have come together to launch Serendipity Media Technology, an Artificial Intelligence-powered platform that “empowers writers, producers and entertainment platforms with relevant and suitable content”.

     

    The platform, notes a communique, will initially be launched in India and then rapidly roll out to global markets like the USA and UK. “Serendipity Media Technology will play an instrumental role in the end-to-end story evaluation by providing writers with information and intelligence that helps them create content that finds a right fit with the broadcasters or platforms, enabling producers to filter content as per the relevancy and provides in depth understanding of audience psyche to the platforms.”

     

    Commenting on the launch, Katial said: “We are delighted to announce the launch of our new venture. Our goal is to provide writers with tools that ease the burden of content creation through a structured approach and AI assistance.”

     

    Added Adyanthaya: “We are excited about creating an all-inclusive platform that not only empowers and enables content creation, but understands audiences better. It will help us deliver sharply defined content with a higher success ratio for everyone in the value chain.”

     

  • To exclusively stream the popular sitcom in India

    Zee5 to stream ‘Friends: The Reunion’ series

    By Our Staff

     

    After the high profile multicast of Radhe, Zee5 has announced that it will exclusively premiere the much-awaited reunion special of the American sitcom series ‘Friends: The Reunion’. No dates announced by Zee5 as yet, though we do know that HBO Max will debut it on May 27.

     

    Friends: The Reunion will feature a variety of special guest appearances including David Beckham, Justin Bieber, BTS, James Corden, Cindy Crawford, Cara Delevingne, Lady Gaga, Elliott Gould, Kit Harington, Larry Hankin, Mindy Kaling, Thomas Lennon, Christina Pickles, Tom Selleck, James Michael Tyler, Maggie Wheeler, Reese Witherspoon and Malala Yousafzai.

     

    Said Manish Kalra, Chief Business Officer, Zee5 India: “We are extremely excited to bring ‘Friends: The Reunion’ exclusively on Zee5 for the Indian market. ‘Friends’ is amongst the world’s most watched and loved sitcoms and it is a great opportunity for us to present their reunion, something that the world has been talking about, on Zee5 for ‘Friends’ fans in India.”

     

  • Designed to “democratise access for new subscribers” to enjoy the Eid release

    Zee5 with ZeePlex offers combo pack for Salman Khan’s Radhe

    By Our Staff

     

    Zee5, together with ZeePlex, has announced a special ‘Radhe Combo Offer’ to make Salman Khan’s upcoming Eid release, ‘Radhe: Your Most Wanted Bhai’, accessible to the masses. The special one-year offer, available at a price of Rs.499, will give viewers the opportunity to watch the film on Zee5 with ZeePlex.

     

    Said Manish Kalra, Chief Business Officer, Zee5 India: “Salman Khan’s films are thorough family entertainers which appeal to audiences across demographics. ‘Radhe: Your Most Wanted Bhai’ is one of the biggest releases of the year and we are proud to launch this on ZEE5 in a multi-format model.  A Salman Khan film with its mass appeal becomes the perfect choice to launch our specially designed annual value proposition of ₹499/-, to unify India and Bharat through our shared love for films. We will bring 50+ more theatrical releases, and 40+ original shows throughout the year on ZEE5, and hence this is the most attractive value proposition for a user to buy the Radhe Combo offer and get ready for the biggest entertainment extravaganza of 2021 in OTT spaces. Together, this will allow us to cast a wider net into the country by tapping into newer audience segments and continue our core proposition of being the Multilingual Storyteller for a Billion Indians by democratising access to purposeful entertaining content.”

     

     

  • Appointment to further strengthen the integrated content team

    Zee Entertainment appoints Nimisha Pandey to head originals for Zee5

    By Our Staff

     

    Zee Entertainment Enterprises has roped in the National award winning writer and director, Nimisha Pandey, to head Hindi originals for its digital entertainment platform, Zee5. She will report to Punit Misra, President – Content and International Markets, ZEE.

     

    Noted a communique: “In line with the ZEE 4.0 Strategy, creating extraordinary entertainment content will continue to be a key area of focus for the company. The appointment of Nimisha is in line with this approach. In this leadership role, Nimisha will be responsible for creating quality original content for Zee5.”

     

     

  • Five leading celebs from the Bangla entertainment industry – Ditipriya Roy, Riddhi Sen, Sweta Bhattacharya, Souraseni Maitra, and Neel Bhattacharya, along with their mothers – get together for the campaign

    Zee5 launches digital campaign for Puja 2020

    By A Correspondent

     

    This Durga Puja, Zee5 has launched a digital campaign #MaayerSatheMaakeDekha to encourage the audience to celebrate pujo by paying a tribute to their mother alongside Maa Durga. Five leading celebs from the Bangla entertainment industry – Ditipriya Roy, Riddhi Sen, Sweta Bhattacharya, Souraseni Maitra, and Neel Bhattacharya, along with their mothers – get together for the campaign

     

    Speaking on the campaign, Avi Kumar, Head Brand Marketing & Supply, Zee5 India said: “Durga Pujo is inarguably one of the greatest festivals celebrated in India. Backed by strong consumer insights, #MaayerSatheMaakeDekha connects a chord with the consumers. Zee5 continues to stay true to its promise of providing real, resonant, and relevant content to its users. We hope this initiative will contribute to making this pujo more memorable one for everybody.”

     

     

  • The move will strengthen Tata Sky’s OTT offerings on its Android powered Smart Set-top Box, notes a communique

    Tata Sky Binge+ onboards Zee5

    By A Correspondent

     

    Tata Sky Binge+ has onboarded Zee5 on its Android powered Smart Set-top Box, notes a communique.

     

    Commenting on the partnership, a Tata Sky spokesperson said:  “OTT apps are gaining ground as a popular medium of content consumption.  Considering the stupendous response we have received from the viewers for the fully integrated Tata Sky Binge+ set-top box, we are now strengthening this offering further by bringing onboard Zee5’s unmatched content library that will further elevate the content viewing experience for our subscribers. We are confident that the Tata Sky Binge+ Smart set top box will offer a seamless experience of live TV channels and apps such as Zee5, making it a winning proposition for our customers.”

     

    And this is what a Zee5 Spokesperson stated: “Zee5 is continuously working towards offering bespoke content for diverse consumer taste clusters across India. As part of this journey, partnering with Tata Sky reinforces our commitment to democratise content by truly providing a Super-app experience for consumers anytime, anywhere. We are happy to extend our partnership with Tata Sky on their new initiative Tata Sky Binge+ Smart set top box. We are certain that with Tata Sky’s reach and Zee5’s extensive library of content across languages, we will be able to provide consumers with an enriching and engaging content viewing experience.”

  • Nayyar was until recently CEO India & South East Asia at Havas Media Group

    Anita Nayyar, others join Zee5

    By A Correspondent

     

    Anita Nayyar

    With a vision to augment its growth trajectory in the adech space, Zee5 has strengthened the team by on boarding three industry veterans led by Anita Nayyar, ex-CEO of Havas Media Group, India & South East Asia, Jayesh Easwaramony, an entrepreneur and expert in the tech and media world known for his ability to scale businesses and. Dhruvadeep Roy, who formerly was the Head of Digital platforms at DAZN.

     

    These new hires along with the current ZEE5 team will be spearheading and be responsible for paving the next phase of ZEE5’s advertising business growth.

     

    Nayyar, in her new role as Head of Customer Strategy and Relationships, will help build the agency-partner ecosystem for Zee5’s India business. On the other hand, Easwaramony joins as a consultant for adtech to drive all advertising, user data and audience related initiatives, right from strategy to implementation with vendors and product teams. Prior to this, Easwaramony was responsible to drive the APAC business of Softbank invested advertising firm InMobi for several years.

     

    Meanwhile Roy joins as Director Product – Adtech. Earlier, he has led the platforms and product bsiness at DAZN Sport Streaming Service across the UK, US, Canada and APAC in his previous avatar.

     

    Commenting on the new appointments, Tarun Katial, CEO, Zee5 India said: “I am ecstatic to share that ZEE5 has already taken a step towards flagging-off its next phase of growth by welcoming three acclaimed leaders of the industry to lead the advertising tech business. I welcome Anita, Jayesh and Dhruvadeep to the ZEE5 team and I am confident that their experience will further enable ZEE5 to achieve even greater heights. This current strengthening of our leadership team is line with a clear focus to build a robust digital advertising eco-system like no other.”

     

    Nayaar and Easwaramony will work closely with the recently hired Rajeev Dhal, Chief Revenue Officer.

     

     

  • Over 3500 employees of Zee have joined the initiative with personal contributions

    Zee intensifies drive for Covid-19 relief, offers financial relief to 5k+ daily wage-earners

    By A Correspondent

     

    Media and Entertainment conglomerate Zee Entertainment Enterprises Ltd (Zee) has announced a financial relief to over 5000 daily wage-earners, working directly or indirectly for the company in its overall production ecosystem.

     

    In order to further support Prime Ministers’ Citizen Assistance and Relief in Emergency Situations Fund (PM Cares Fund), ZEEL will leverage the strength of its global media network across encouraging people to contribute. Over and above this step, Zee has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards the PM Cares Fund through an intranet portal. The Company will match the corpus collected from the employee contribution and the collective amount will be donated to PM Cares Fund.

     

    Speaking on this announcement, Punit Goenka, Managing Director and Chief Executive Officer, Zee Entertainment said: “We stand committed to financially support all the daily wage earners working in our production ecosystem. We firmly believe in the extraordinary power of coming together and fighting against a situation. In these challenging times, it is extremely critical for India Inc. to come together and support the National level initiative undertaken by our Hon’ble Prime Minister, Shri. Narendra Modi. Apart from the financial support, we will also contribute in creating nationwide awareness about the noble initiative. Leveraging our strong reach across the Nation and World at large, we are urging our esteemed viewers to join this movement. This is a time where the entire Nation needs to come together as One Family.”

     

    Earlier, Zee had implemented an initiative titled #BreakTheCoronaOutbreak where content across 40+ channels was paused for a 30-second break throughout the day, encouraging viewers to wash their hands. In line with the decision undertaken by Indian Broadcasting Foundation (IBF), television channel Zee Anmol has also been available free-of-cost to all viewers across all DTH platforms and cable TV networks for a period of two months.

     

    On the company’s digital side, Zee5 ensured that the internet bandwidth across the country was optimized by replacing High Definition (HD) content to Standard Definition (SD) content. Zee5 also ensured that the viewers remained calm and composed during the lockdown phase with its #BeCalmBeEntertained initiative.

     

     

  • Partnership aims at powering ZEE5’s advertising business in the region

    Zee5 Global appoints DMS as its adsales partner

    By A Correspondent

     

    Zee5 has appointed DMS – the digital arm of Choueiri Group– as its exclusive media representative for the Middle East market.

     

    Commenting on the announcement, Archana Anand, Chief Business Officer, Zee5 Global said: “We’re excited to introduce brands and advertisers in the Middle East to Zee5 and help them effectively reach out to their desired audiences. Our tie-up with DMS is part and parcel of this drive to make Zee5 a premier advertising platform for regional advertisers in the market.”

     

    DMS’ Chief Operating Officer, Michel Malkoun stated, “We are excited to partner up with Zee5, and welcome them to the DMS family. As video content leaders in their own respective right, we are confident that Zee5 will be able to extend unmatched audience engagement opportunities to regional brands”.

     

     

  • It will be available across various pricing models such as CPC, CPL and CPI

    Zee5 unveils new offering, Ad Vault

    By A Correspondent

     

    Zee5 has launched Ad Vault, the second-in-line offering from its in-house offering Ad-suite. Ad Vault will help brands propel their reach and create awareness to establish brand messaging via video, display, masthead, native, companion which will be available across various pricing models such as CPC, CPL and CPI.

     

    Said Taranjeet Singh, Chief Revenue Officer and Business Head, Zee5 India said: “We are excited to launch Ad Vault which underlines our commitment to build ZEE5 as India’s fastest growing ConTech brand. With the launch of Ad Vault, we enable our brand partners to leverage the dual benefit of big data and creative flexibility. Ad Vault helps deliver brand KPIs on aspects like reach, saliency, lead generation and SOV while allowing for segmentation, personalisation and measurability to ensure higher returns on marketing investments. Like Ampli5, Ad Vault too has been designed to help our brand partners in meeting varied brand and marketing goals. We are confident they will be keen to adopt and benefit from Ad Vault too just like Ampli5.”